I love to see brands generating innovative, engaging and creative advertising online. Yet, I’m always surprised at how little effort companies put into Facebook from a creative perspective, especially given the noise they make about using the platform and the levels of engagement often put in.
Arguably, Facebook does have a static format that needs changing, but it’s not that difficult – or expensive – to come up with some great landing page manipulation through Facebook Markup Language (FBML)... And some brands are taking advantage of this, to great effect.
Here are a few examples from our How to Create Amazing Facebook Pages guide...
Here, I’ve skimmed through a few lists of top global brands and have picked 25 of the best. It’s worth noting that they’ve all created unique tabs within their company pages and these are the fixed landing points for the user, rather than the standard Facebook Wall.
A lot of them are also American, which I also think indicates the current differences in transatlantic-Facebook adoption. But hopefully they’ll all give some inspiration to anyone suffering a creative block.
1.Abercrombie & Fitch
A&F has a simple advertisement for a current competition. Simple and bold.
2.Best Buy
Best Buy engages in a simple F-commerce set up, where users can directly browse categories of products and make online purchases. The page also encourages the user to share content and products with those they know.
3.BMW
The automotive industry usually has an active creative presence. Here, BMW has a large call-to-action that's hard for the user to miss...
4.Body Shop (USA)
Here, the Body Shop opts for some seasonal engagement and gives the user information about obtaining discounts.
5.Cadillac
Cadillac has opted for an extremely content-heavy, engaging landing page, full of video and images.
6.Disney
Knowing its target audience, Disney has crafted its Facebook landing page to reflect its latest films, visually.
7.Dunkin’ Donuts
Dunkin' has created a more user-orientated page, with competitions and games.
8.Fox News
Fox's page is clean and simple, with two distinct calls to action. Either "Like" them or start using their app.
9.Harley Davidson
Keeping it clean and simple, Harley presents users with a handful of options. The design is fitting with its other advertising activity.
10.Heinz
Heinz has specifically created a Facebook page for one of its most iconic products, ketchup. On the page, the design allows the likes of direct user interaction and the showcase of product development.
11.Honda
Due to its wide range of cars, Honda has opted for its official corporate page to redirect users to model-specific fan pages. There's also a large piece of creative which is focused around an ongoing advertising campaign.
12.Intel
Opting to promote its affiliation with "technology and creativity", Intel is currently using Facebook to push an ongoing global competition, although arguably, it's not particularly pleasing visually, at least it's an admirable attempt to make use of the available resources.
13.McDonalds
Rich media features heavily in McDonalds' page, advertising new products.
14.Nike Football
Continuing in the vein of its World Cup "Write the Future" campaign, Nike's football division is using its page to promote its current promotional competition which actually leverages Facebook itself via user interaction.
15.Nokia
Similarly to Honda, Nokia redirects users to specific online communities, only this time it is based upon location, instead of product.
16.Oxfam UK
Users arriving on Oxfam's UK page are presented with a simple choice of options that will take them to the relevant areas of specific individual interest.
17.Pepsi
Pepsi is currently choosing to use its Facebook landing page to promote its ongoing corporate responsibility programme. This is fairly logical, as it both encourages user engagement, provides information and also allows different advertising campaigns to be run globally (online and offline) without impacting its Facebook management by having to ensure creative consistency.
18.Red Bull
The creative speaks for itself...
19.Sainsbury’s
Sainsbury's are using Facebook to a much greater extent than its UK supermarket rivals (eg. Tesco), by creating engaging and compelling content on its landing page.
20.Samsung (USA)
Opting for the crowd-sourcing approach, Samsung's USA page is relying upon users to submit images or videos, or rate them, in order to build an online library. Users are rewarded for engagement with the chance to win electrical goods.
21.Sony
Like Cadillac and McDonalds, Sony relies heavily on the use of rich media, specifically video to demonstrate its products and brand culture.
22.Starbucks
Starbucks keeps it simple by landing users on their Card app, which allows users to keep themselves informed of individual loyalty accounts through Facebook. However, the app is US-based only.
23.Tiffany & Co.
Proving that even luxury brands have the ability to engage on Facebook, Tiffany's landing page has a data capture mechanism through an invitation to join a mailing list, which sits alongside a showcase of its current season product range.
24.Toyota (USA)
Toyota is taking the product-personal story stance on its Facebook page, similarly to Samsung.
25.Windows
Microsoft encourages users to "Like" them by offering specific content and discounts, which is emphasised by the blurred-out creative.
[Image credit: Global X]
12:49PM on 18th August 2010
Olympus just did a nice one too for their new Voice Recorder: http://www.facebook.com/OlympusReadMyLips
1:53PM on 18th August 2010
I esecially like Red Bull and Tiny Taste Team - simple, yet engaging. I'm going to show this to my boss for inspiration and maybe we can propose this idea to our clients who are still reluctant to advertise in Facebook.
2:18PM on 18th August 2010
The lendwithcare Facebook page is another good one to have a look at. They have intergrated the website into their Facebook tabs very nicely! http://www.facebook.com/pages/lendwithcareorg/127902410554114
2:38PM on 18th August 2010
Do You have some brillant examples of "small" compagnies ?
2:48PM on 18th August 2010
Leaving Coca Cola off the list? I think that is one of the best examples, it is certainly my go-to choice. At the least it beats Abercrombie and Fitch!
Other than that, a good selection of choices, and interesting the different ways people put emphasis on the calls to action.
Senior Research Analyst at Econsultancy
3:21PM on 18th August 2010
@Sam - Seems to be more of a campaign/product-specific page, than Olympus' corporate one? It's good creative, but may well be lost, especially with the facebook.com/OlympusReadMyLips URL.
@Kirstine - Good luck!
@Jon - Great example, thanks.
@Fabrice - I chose these examples on the basis that they're large organisations blazing a trail. I've not really seen examples of smaller companies producing extensive branded pages like this - so I'd be interested if there are any SMEs/SMBs out there who are customising in this way.
@Lauren - Yes, Coke is a great point - although didn't want to show too many soft drinks! (Pepsi!). Worth pointing out the the company doesn't directly own its own corporate page either...
7:01PM on 18th August 2010
Really admire what Victoria's Secret does for PINK (you can find it at facebook/vspink). Regularly updated, filled with interactive features, events, and cross promotes w/all of their digital and brick&mortar touchpoints. They have successfully connected with their audience in my opinion judging by the participation that regularly occurs there.
7:58PM on 18th August 2010
Very nice compilation, thank you!! some of the fanpages, specially Red Bull, are awsome!!
9:10PM on 18th August 2010
I agree with @fabrice I'd love to see the top 25 SMALL companies with awesome branded FB pages. Plug here but www.facebook.com/currensee (I work here) and www.facebook.com/lillypulitzer do a nice job.
1:29AM on 19th August 2010
I agree with @RaynaNyc, Victoria secret is doing tons of good stuff, in my defense I have sisters... Also just wanted to let you know that the Windows link goes to the previous toyota page. And I agree with @fabrice it would be interesting to see the top 25 list of small to medium businesses doing well on facebook. Although, if they are small to medium how would we find them?
8:35AM on 19th August 2010
Thank you for listing the Sainsbury's page amongst such illustrious company! We've had a very positive response from our fans to the Tiny Taste Team. The recipes chosen by the kids have also been featured on our Wednesday #cookalong on Twitter: http://www.twitter.com/sainsburys
9:35AM on 19th August 2010
coming from the media side of digital, numbers are my thing. so whilst I appreciate that these are awesome visually and creatively. I'm also very interested to find out how effective they were, is there any data on the number of customers who interacted? business increase for the companies in question etc?
Senior Research Analyst at Econsultancy
9:59AM on 19th August 2010
@RaynaNyc & @Peter – Yep, totally agree. Victoria’s Secret is doing some great Facebook stuff that I wasn’t aware of... Good call!
@Lindsay Sutton – Nice examples. Maybe I’ll try to pull together 25 examples of SMEs/SMBs, as you suggest, but as @Peter points out, it will be difficult to track them down ;-)
@Thomas Knorpp – You’re very welcome! It’s refreshing to see a (UK) supermarket actually doing something like this. Keep it up! And if you’re able to, I’d be very interested to talk to you directly about your current digital activities... If you could pass across your email address via our contact form?
@Anonymous – I’ve not seen specific numbers, as a lot of companies keep that kind of information as closely guarded secrets. Unfortunately, even if I did have insight, I wouldn’t be allowed to release it publicly, unless the company agreed to it :-(
10:39AM on 19th August 2010
Perfect timing as I was after a list of some notable Facebook pages (note that I wouldn't say all of these are brilliant examples, but they certainly show what is possible). Creatives are getting better at using limited screen real estate on third party sites but need to realise they are not in total control, so examples such as BMW, Fox News or Red Bull actually stand out above the others when viewed on the page, mainly for their simplicity and succinctness of the message. Moral: Know your media.
10:39AM on 19th August 2010
It's good to see a UK charity (Oxfam) on the list too, up there with the big US brand names! Proving that you can do it in-house and without a big budget - and for a great cause!
Digital Marketing Consultant at Standard Life
10:47AM on 19th August 2010
Thanks for pulling this together! I would expect a rush of people dropping their FB page links in here.
Head of Digital PR & Content at Stickyeyes
11:27AM on 19th August 2010
I agree that these are all great landing pages, but that's just the start with Facebook. I'm just as interested in what happens after you Like them.
Do they have a regular updates policy that ends up clogging up your newsfeed? Do they engage? Do they use Facebook as a customer service route? There aren't many companies doing it right on Facebook at the moment.
3:11PM on 19th August 2010
A large number of these will fall victim to Facebook's new rule about tab page width, which goes into effect on Monday. 520 pixels, max. Or is there a way you can buy your way out of this limitation? I don't know.
3:37PM on 19th August 2010
Jenny (just above me) is the first commenter to take the words out of my mouth.
I can't quite put my finger on what disturbs me about a bunch of companies staking flags in the ground of Facebook. While the content above is interesting and well designed, there's something funky about the current trend to put a website within a website.
While I think the examples shown here are worthy creative displays, I need to ask, "to what end?" There's something off-putting when corporations continue to act like corporations on a social and personal platform like Facebook. I haven't dug into the links above yet, but how many of the companies above respond to comments? How many engage with fans and don't just broadcast outward? (That last question doesn't mean how many of them crowd source their next idea.)
It's true that going to where the eyeballs are is good strategy. But once there, be prepared to join the conversation. It's not difficult to point to Old Spice as a shining example of what a little true engagement can garner.
7:58PM on 19th August 2010
Agreeing with Mary H Ruth, I imagine this is all going to change somewhat when the Facebook changes take effect. I believe that many will need to be re-designed completely.
10:34PM on 19th August 2010
Great list, thank you. I'd love to see some examples of B2B companies using Facebook successfully, as well. Any good examples come to mind?
3:08AM on 20th August 2010
Why are these brilliant?
They're all examples of clients listening to ad agencies and turning a social network into traditional media space. All push and promotion. If any of these brands continue in this vein. They will fail, and fail quickly.
The way these guys should use Facebook is to create a conversation with their (and here's the key) 'audience' - not customer but audience. Or peers. Open a dialogue, gain trust, build meaningful relationships and ultimately, loyalty in their brands.
I fear that Facebook isn't the right place anyway. To build meaningful relationships requires active audience members. Facebook is a passive couch potato world of holiday snaps, 'oohh look at my baby now' shots and basic human drivel.
Don't worry - there's a lot of new social network development underway and some BIG players will launch something soon to really relate to how human 'social' behavior works...
Who cares if you've got 30,000 friends in Facebook - it's impossible to keep intouch with more that 150 in reality and probably most of us have 5 -10 real 'friends'
Anyway...
BOB
4:42PM on 20th August 2010
I agree with BOB to some extent. Some of these pages are running the risk of not looking like Facebook, which may cause a disconnect with their users. Pages like the Red Bull one do it quite well though, with enough customisation but making use and even emphasising Facebooks interface.
However, the crucial comment is the one from Mary H Ruth above. Facebook has a NEW WIDTH LIMIT OF 520PX (sorry had to write it in bold in case people miss it. This means that many of these pages will be back to the drawing board. So if they were godd examples, they aren't now!
7:25PM on 20th August 2010
Yes, these are pretty, but most look like standard landing pages. I wonder how they perform in the medium. I'm curious about the response results from these. Do you have this information? I'd be interested in seeing a "25 Brilliant Top Performing Facebook Fan/Brand Pages" article.
7:32PM on 20th August 2010
Any suggestions on how a small business with limited budget can create an engaging screen such as these? Not too familiar with FBML but staff has some html skills. Are these type of screens pretty easy to create?
8:36PM on 20th August 2010
I'd love to see a similar article but for B2B or professional services, not B2C... and not necessarily from "big" companies that have large teams managing their marketing efforts.
I'm sure there must be some great FB pages of midsize consultants/lawyers/advertising companies or any regular B2B organisations somewhere...
5:02AM on 21st August 2010
Great list. I wish I saw this 3 weeks ago.
11:46AM on 22nd August 2010
Diverse collection of pages - it would be interesting to see the Facebook pages side by side with the company's website so that we could compare/contrast their branding & marketing strategies. I must admit, I don't really understand the appeal of the corporate site within the Facebook shell. Is it just the contests and games that bring people to these pages? Or, can each of these pages become ad-hoc user groups for the projects featured?
2:01AM on 23rd August 2010
I take pains to differeniate static FBML from FB apps, which are great as long as fans grant permission. Static FBML is ideal for brand-focused engagement that doesn't need permission & for extending its engagement touch-points to non-FB visitors too - think FB usernames. Consider this example (pre-520px limit) from a Fortune 500 health care provider offering segmented engagement and more than the standard LIKE US crap before leading users to their corporate website: http://www.facebook.com/DaVitaKidneyCare.
2:09PM on 23rd August 2010
Very cool. I already knew about some of these - glad to see some others make the cut. Have to agree with VictoriaSecret. They've been doing it right for a while. For Becca - there are some companies out there designing for the small business.
2:19PM on 23rd August 2010
Very Good list, thks for sharing :) I also like a lot Louis Vuitton. Victoria's secret deserves also a special metntion: its Pink Facebook page is a good example of branding, content for the consumer, pushing their product and social media channels, promoting sweepstakes...
3:15PM on 23rd August 2010
Check out the TJMaxx facebook page!
9:39PM on 23rd August 2010
It's no surprise to me that Red Bull is the most mentioned page here. They've been way ahead on the social media game for years. They are definitely one of the best companies at managing and controlling their brand image.
9:42PM on 23rd August 2010
The only one I'd add is a local baseball apparel company 22 Fresh http://apps.facebook.com/freshoutlet/ They're Facebook outlet store is the bees' knees'!!
7:10AM on 24th August 2010
Can any advise me of a company or individual who set up these pages in Melbourne, Australia?
Your assistance will be greatly appreciated.
Regards,
N.
12:50PM on 24th August 2010
You guys seen the Mamas & Papas one??? They've got this cool thing on their Love Life tab, the tab itself is actually made of of 5 separate tabs, very very clever!
I guess they can then have tonnes more content but all under one Facebook tab.
12:50PM on 24th August 2010
oh forgot to give page, facebook.com/mamasandpapas
2:20PM on 24th August 2010
Best Buy a good example? Clicked on one link and got: Invalid URL The requested URL "/", is invalid. Reference #9.4d5aaad1.1282655948.3c3612
2:25PM on 24th August 2010
I'm siding with commenters [is that a word?] Jenny, Tim and Bob and question the use of facebook by these examples.
Why not have this 'promotional' content on its own designated domain name [not the corporate domain] and leave facebook for what facebook is supposed to be. A facebook page ia supposed to be part of your web presence, not your website.
The Fox, Red Bull and BMW pages seem to be there just to increase the numbers of people who 'like' them - a questionable objective in my opinion. Other than clicking on 'like' will users really engage with these organizations any more than they already do?
Am I also be pedantic pointing out that these organizations have significant websites hosted on a domain over which they have [virtually] no control - with all the legal and security issues associated with that scenario - not to mention on-page ads which could well be for competitors?
2:41PM on 24th August 2010
These are some interesting examples but I would like to see some B2B examples as well. Good to see the token charity one - with Oxfam
Head of Digital PR & Content at Stickyeyes
2:42PM on 24th August 2010
Was just discussing this on Twitter and I made the flippant comment that the current mainstream approach to Facebook is rather similar to the 1997 web dev methodology - too simplistic.
A few months ago one of the record companies suddenly woke up to marketing on Twitter and I was deluged with spam from bands I had "liked". It wasn't relevent stuff, esp as most of the bands I have have long since stopped recording. They were just saying things for the sake of it.
Alan Ch makes an interesting point about the main corporate sites being too restrictive and that's almost certainly one of the reasons why a lot of cash is being spewed onto FB by the big corporations.
9:05AM on 25th August 2010
This is a nice list of good looking Facebook pages, a nice designed page can be great. A few of my clients have met with Facebook directly recently and they have discussed using Facebook for selling straight to their websites. At the moment this is free but I think we will see Facebook set this facility up for nice big brands and then start charging accordingly and to be honest I don't see nothing wrong with that.
I have built a Twitter management application called www.tweasier.com and when I built a Facebook page for it, I tended to use the standard design but keep it fresh with interesting content and good relevant touch points to the other channels we use.
9:06AM on 25th August 2010
This is a nice list of good looking Facebook pages, a nice designed page can be great. A few of my clients have met with Facebook directly recently and they have discussed using Facebook for selling straight to their websites. At the moment this is free but I think we will see Facebook set this facility up for nice big brands and then start charging accordingly and to be honest I don't see nothing wrong with that.
I have built a Twitter management application called http://tweasier.com/ and when I built a Facebook page for it, I tended to use the standard design but keep it fresh with interesting content and good relevant touch points to the other channels we use.
9:36AM on 25th August 2010
Although YouTube isn't a substantial profit center for Google and probably won't be for some time, it has matured significantly under the corporate umbrella of the world's largest search engine.
9:57AM on 25th August 2010
This is also a list of some of the worst brand pages! How can you seriously all agree that a brand page that largely consists of a commercials, jpegs and multimedia content is a great Facebook page?
They exactly miss the opportunity for interaction and dialogue that FB can provide. Yeah, they look good but that's not hard; that's too easy.
A great brand page would be one where you could interact truly with the brand and the people behind it.
Try and find a list of brands that do that;-)
Social Media Manager at SHG Group, TUI Travel
10:49AM on 25th August 2010
@Kristian - I agree 100%.
It's become a competition among the big brands to see who can attract the greatest number of fans/likes but what does this actually achieve?
Half of the above are well designed and would therefore make the list of 'best designed brand pages' however some resemble my year 11 graphics’ project (and I wasn't top of the class!).
What's more, a design like that of Red Bull may encourage people to 'like' the page but what it won't do is guarantee that brand anything else. I forgot the number of inviting FBML landing pages I've seen and ‘liked’ to then be bombarded with content that's so uninviting or pointless I hide the content from my news feed.
Someone asked about successful pages for small businesses.
Here's one I've found:
The Duke of York Picturehouse in Brighton
http://www.facebook.com/DukeofYorks?ref=search
A small, independent cinema that has a very high level of interaction from its fans. You won't find a fancy landing page but I consider that a positive thing given that it's an independent cinema.
1:42PM on 25th August 2010
Nice roundup, thanks!
@Kristian: there are many restrictions in managing a FB page, that lead to poor interaction level on the landing page. The purpose of this landing page is to convert visitor into fan. Interaction can only happen after that small click.
The title here should be "25 brilliant landing pages on Facebook". The question is not about interaction.
Cherry on top: the upcoming changes in Facebook Pages policy (http://developers.facebook.com/blog/post/399) will give lesser room for brands to express themselves via custom fanpages.
SEM Manager at s1
4:45PM on 25th August 2010
http://www.facebook.com/Tiffany - They seem to have got rid of their 'boxes' page That Tesco page that you linked to isn't the official company page, look where it links to....
5:28PM on 25th August 2010
Seen a number of these now - yet once again another list of big corporates supposedly doing good stuff on f/book with big budgets. Yet nothing that says why this is so good on facebook, and how they are really using social media. These examples are just web pages repurposed to facebook. Sorry
12:29PM on 26th August 2010
I'm a big fan of facebook.com/qualityfrenchwines
It uses social media in the way that its supposed to - i.e. stuff people can share, and only softly promotes its offers via news of promotions etc.
2:11PM on 26th August 2010
I enjoyed reading this.. but, here is a thought: We all know these brands and yes, they have the resources to do it with a bang and be effective. Why not try featuring lessor knowns or mom and pop's that are using FB effectively. That would make for a more meaningful article and give smaller businesses inspiration. I could care less if McDonalds or Microsoft has a kick butt FB page.. But, Sam's Donut Shop on Main Street USA might be doing the same thing but better on a budget thats a small fraction of a big box. That's inspiring!
2:31PM on 26th August 2010
A lot of them look like the website they would have liked to have created but the chairman wouldn't let them do it on the corporate site.
There is one big advantage of using facebook, it provides a functionality that most people already use and understand. No need to waste too much time explaining stuff. A familairity heuristic if you like.
7:49PM on 26th August 2010
@Cori, @Sandrine, @Lisa Barnett :: I'm with you all. B2C is nice, but where are all the B2B players? I certainly understand the FB is not much on B2B, but come on. There have to be a few fan pages out there worth mentioning, no?
3:56PM on 27th August 2010
FYI: FBML is going away. Facebook is moving to iframes.
8:41AM on 28th August 2010
Excellent. I'm working on our Facebook page and we need help. thanks for the resources.
10:33AM on 28th August 2010
I feel a bit bar humbug saying this but there's not THAT much creative stuff here? You could argue that it's all been done but then Old Spice, for example, come up with a really innovative way of using old sh*t. All I'm saying is that the tech/content doesn't have to be mind blowing but its execution must be. Im a little underwhelmed with this list... I'm also waiting for Toyota to announce a recall on its page :)
11:11AM on 1st September 2010
Love these examples! This article (link below) talks about how Facebook pages are actually starting to overtake websites for some big brands. Interestingly, Facebook is quoted as advising brands to focus on simple status updates rather than complex apps. Not sure how good that advice is having looked at some of these! http://adage.com/digital/article?article_id=145502
6:11AM on 2nd September 2010
i agree with some of the other commenters here, the vast majority of these are just gimmicky promotional microsites albeit within facebook. the mcdonalds one is particularly inane.
3:52PM on 2nd September 2010
Those are some great corporate examples.
I would love to see some non-profit examples, also, just as another person commented on LinkedIn.
We're working on improving our Atlanta Illini alumni club page on Facebook. It's no where near as awesome as these are.
8:20AM on 14th September 2010
Great Stuff,
working on my facebook fan page .
thnaks for sharing.
4:45PM on 19th September 2010
I am so glad you did this peice. I totaly agree with you, it is surprising how many big name compaines have a crappy FaceBook fan page... I guess it's still a new thing, in terms of on-line marketing, but it's been around long enough for the marketing world to see the niche and offer the services (I know we do), so I guess the client (small and big companies alike) need to see the added value in having a custom sidebar, custom landing pages and fun, interactive fan pages... I'm sure it won't be long before we start to see this more and more...
6:48PM on 22nd September 2010
Please accept my apologies if they have been raised within the comments above but two other great ones are Threadless and iTunes Festival (UK)
1:41AM on 23rd September 2010
Great resources as well as examples. If you are looking for a quick way of taking your PSD design to integrate to Facebook we have developed some cool features that let you just name your layer and automatically connect to Facebook for Like/Comments et al...Check out the example at:
http://psd2cssonline.com/node/1497
9:58AM on 27th September 2010
Hi Guys
Great Debate and I have already sent my direct thanks to Jake.
Our company is called Fanbooster and we can brand pages using a new widget center and I can say that this is brand new to the UK so even the great 25 brands that are posted above will change with the wdget center.
We are not a media agency but we want to work with agencies to promote our tool.
In future you will see that Facebook pages today are far more engaging and effective and you MUST become a fan by clicking on like before you can see any content. This means that as a CRM capture FB will be a major player (if it is not already) to a company's SM strategy
Lisa
2:22PM on 28th September 2010
thanks for a great post, but I agree with some of the comments here, they are just great landing pages.
I think there is a lot to be said for the engadment side of facebook...i really think thats where the advantage is for businesses...being able to speak to so many customers so quickly and easily.
Pizza Express is one of the best examples I've seen.
3:42PM on 28th September 2010
thanks!!! perfecto!
do you have more investigations like this?
very good job
Marketing Manager at 1st Property Lawyers
5:15PM on 28th September 2010
Really interesting thread. I guess the key thing here is getting the conversaiton going. I went to a presentation the other week, and beads direct a smaller company are doing a great job - in fact, the users are generating most of the content with little input.
Would be interested to see how service providers use facebook if anyone has any examples? Especially where the product is intangible...
11:37AM on 1st October 2010
Excellent themes. But I also agree with the others who first commented here... most of it is just promotional themes. Anyways, I think they are still quite unique in their own special way and as usual it will be convincing to Facebook users.
8:20PM on 5th October 2010
Brilliant themes!
7:37PM on 6th October 2010
Wicked good post. Reb Bull is smart..! I like all of'em tho.
4:33PM on 8th October 2010
Love that facebook is becoming more than just social media.
8:14AM on 19th October 2010
Great collection. Personal faves on there are Heinz and Dunkin Donuts.
Nice to see Facebook adapting and offering a lot more features. Soon the corporate websites will be no more and the domains will simply link to the Facebook pages!
5:14AM on 20th October 2010
I found this page just before stumbling onto this article: http://www.facebook.com/autoshowflorida?v=wall#!/autoshowflorida. Great use of tabs without overwhelming the visitor.
8:53PM on 21st October 2010
I think that these style facebook ads are tacky. What happened to the simple profile image and a good description. I would not "like" any of these pages. Although they do contain good conversion methods.
12:45PM on 22nd October 2010
hi,
Thanks for the details.
Facebook from a creative perspective, especially given the noise they make about using the platform and the levels of engagement often put in.
its a great post.
5:39PM on 4th November 2010
thanks for the article. I did not realize you could do this on facebook before :-(. I know that you can configure your twitter home page.
i am currently visiting China and it is a shame facebook is banned. I will look at the examples again when i get back to UK
10:11AM on 14th November 2010
Thanks for posting this. My question is a simple one. How do these Brands measure success? These guys get no statistics from facebook as to how many eyeballs are viewing their microsites. Is their metric simply “friends”.
Also, I understand that they are appealing to an audience, but surely control is important right? You are at the mercy of facebook (and they always have outages). Do these guys also have issues with copyright? Facebook owns everything they upload.
Seems it is more than just a few photos on a page. These guys are now promoting these facebook pages in their big budget campaigns...
12:13PM on 16th December 2010
Sorry Jake, I also agree with some of the comments above. Calling these examples "brilliant" is the same as judging a company's digital marketing by their banners. Facebook is about interaction and communication.
2:02PM on 17th January 2011
I think we are about to see a big gear change in the use of Facebook for business, espcially of the arrival ot the UK of the Fanbooster product.
7:58AM on 25th January 2011
Very well written post, I am sure you would have accomplished this post after numerous research in the industry. Thank you mate for sharing.
10:32PM on 27th January 2011
Excellent article, my company have just created a Facebook page and this gives some great inspiration and shows the possibilities.
The use of tabs allows lots of possibilities and a wider range of content.
12:12PM on 11th February 2011
^^
6:10PM on 12th February 2011
FACEBOOK MARKUP LANGUAGE (FBML) sounds great.
I think it must have some tags related with HTML.
If not the also it is gaining popularity among others.
6:58AM on 13th February 2011
This is really inspiring
i think i will start my own such page now on facebook
thank you for sharing
6:55PM on 16th February 2011
Facebook has became another planet of solar system...seriously it has something different in itself.
10:15AM on 18th February 2011
That sony one looks fantastic. I wonder how many people actually come across these though?
6:53PM on 21st February 2011
Like our page...and HINT,HINT..!!
just loved that Red Bull one..!
Thanks for sharing
7:29PM on 6th March 2011
I am using facebook since long time, but after getting this article iwas shocked that how is it possible that i never saw these pages earlier. tanks a lot for bringing this article to us.
3:32PM on 14th March 2011
Do you guys allow to publish copy of your posts in different languages with bad comments for brands that you mentioned? See here, there is no Srarbucks office in Poland according to that guy, he didn't even checked but criticized them:
http://mirekpolyniak.wordpress.com/2010/09/08/dobre-fanpage-marek-na-facebooku/
1:45PM on 3rd June 2011
Very well written posts, I am sure you would have accomplished this post after numerous research in the industry. Thank you mate for sharing.
8:26AM on 13th July 2011
In response to a couple of comments made - 'why do companies want to be 'liked' and will they only push info back at us?'. There is technology out there now to allow companies to use FB and twitter as an additional customer service channel. If for example you have a bad flight and post a negative comment on your fb page then that airline could pick up that comment and respond (offer a discount voucher for a future flight etc) but only if you are connected to that airline in the first place. So you would need to have 'liked' them at some point or officially joined that airlines fb page. Alcatel-Lucent Enterprise have a great Social Engagement solution to help companies do just this sort of thing.
7:26AM on 7th August 2011
I couldn't agree more on those lists! Oh,I also agree about Victoria Secrets!
1:30PM on 7th August 2011
I am surprised by looking the article, no doubts its one of best collection of Facebook Pages. I got an inspiration how should we create an attractive page on Facebook.
3:17AM on 29th August 2011
Nice post....When I read this post it reminded me of my class mate. He always kept talking about this. I will forward this URL link to him. I am very sure he will love to read it. Thanks for sharing. You are bookmarked!
4:33AM on 7th September 2011
I understand the complaints about, why build a website within a website, but Facebook has become too big to be ignored. A lot of people are on there every day, almost addicted to it.
Since FBML phased out, I think we'll see more different things being tried out, but I'd say most of these examples are a good start. We'll have to see what kind of marketing strategies evolve out of using social space for marketing and branding.
1:46PM on 7th September 2011
nice list, BUT... It would be nice to see a list that is not a global company and doesn't have a marketing budget of 2.5 million dollars a quarter. What about the mom and pops? Something a little more realistic might be helpful.
10:52AM on 3rd October 2011
great examples, particularly love Tiffany & Co, simple yet elegant.
12:13PM on 4th October 2011
Glad to see another episode! Was missing them.
12:23PM on 6th October 2011
Two of my favourite facebook brand pages are ASOS - which does good competitions but still needs to work on some other bits (like T & Cs), they also have got around the https problem that many seem to have.
And parkrun - which is a proper facebook community, no flashy pages but really good engagement and the child pages (for each event) are great because the event teams make them all slightly different. A good example of a small organisation getting it right.
Some other good ones are ASICS AYAMi and Londonist which have just the right amount of updates to keep you interested without spamming.
5:16PM on 20th October 2011
Thank you for these examples!
Do you have any data indicating the top brands used by people aged 35 and above on facebook?
Thanks
10:44AM on 26th October 2011
exelent, creo que la mia deberia estar entras primeras 10 siguenos www.scoregol/facebook
1:36PM on 2nd November 2011
Thanks for these great references! Will have to show our clients some of these as good references
Principal at Alchemist Media, Inc.
7:52PM on 2nd November 2011
Worth a mention that FB is retiring FBML support on their Platform:
http://developers.facebook.com/docs/reference/fbml/
9:28PM on 4th November 2011
amazing website templates, love the redbull one the most! :)
4:15PM on 4th January 2012
Interesting to note that they're all using custom landing tabs. Without them, it's just impossible to make any kind of quick impact on the first time visitor - you'd think Facebook would want to address that in their ongoing drive for monetisation!
10:18PM on 4th January 2012
KISS ,
It just goes to show you that Simple is Best!
It would be nice to see how lesser well known brands manage to make a big impact!
Thanks for the inspiration!
Online Marketing Specialist at Mike Groves | Online Marketing
5:57PM on 3rd February 2012
Hi Jake,
Isn't it time for a new Top 25?