In a discipline that's changing as rapidly as digital marketing, new ideas spread rapidly and even unproven concepts can have immense influence. They have the power to shape strategies and the budgets attached to them.
Sometimes those hot ideas turn into the next big thing, while others fizzle. But which ones? Econsultancy wants to know what you think.
We’re interested in your take on some of the key pieces of conventional wisdom in marketing – Is social always the answer? Is customer service our best new sales channel? What technologies do you need to thrive - are they built to last or destined for the scrap heap? What's truly important to your bottom line?
Help us identify what's really important by taking our Digital Intelligence Survey.
In association with Adobe, Econsultancy will be publishing a series of Quarterly Digital Intelligence Briefings containing data and insights about the latest trends relating to digital marketing and technology.
The survey contains questions about digital trends, marketing technology and measurement of social media and mobile marketing.
Anyone taking part in the research will get free copies of the first two Adobe Quarterly Digital Intelligence Briefings (worth $700 / £500 in total), which will be published by Econsultancy in May and July.
That link again: http://www.surveygizmo.com/s3/511231/Econsultancy-Digital-Intelligence-Survey
Stefan Tornquist is Vice President, Research (US) for Econsultancy. Follow him on Twitter or connect on LinkedIn.
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