Social commerce is a term that’s been around for a while now, and it isn’t going to go away anytime soon. But there still seems to be some confusion within the industry about what it is and what it means.
I’ve dug out a handful of presentations that cover the main facets within this specific, rapidly-evolving area of e-commerce.
To clarify, social commerce isn’t just about directly selling online through social media. It’s about using social channels to enable or encourage consumers to purchase products or services, either online or offline.
Equally, it’s not restricted to the obvious social suspects, such as Facebook or Twitter: social commerce can extend across ratings and reviews, through to group-buying websites.
This is something we’ve covered a lot, but I’ve often found that it’s difficult to pin down specific elements and trends.
What the F**k is social commerce?
The rise of social commerce
Social media to social retailing
The 6 dimensions of social commerce
"Does my butt look big in this?" Emerging trends in social commerce
The history of f-commerce: How facebook is changing online retail
Social psychology of social shopping: How social commerce works
Social commerce - what are we waiting for?
Finally, as a bonus, this great, in-depth presentation explores the potential future od e-commerce and retail as a whole.
Future of retail report
Recommended reports
E-commerce Platforms Buyer's Guide
Econsultancy's E-commerce Platforms Buyers Guide is aimed at companies who are investigating the e-commerce technology market, with profiles of 38 leading vendors. The report analyses trends in the overall e-commerce marketplace, as well as providing tips for those looking to find the right e-commerce platform.
Value of Social Media Report
The Value of Social Media Report, produced by Econsultancy in association with Online Marketing Summit, looks at the extent of social media marketing being carried out by organizations, the tactics being used and the business objectives they are trying to impact through related activity. The 59-page report, also available as a presentation, is based on an online survey of more than 400 US client-side marketers and agency respondents in December 2009 and January 2010.
11:48PM on 25th July 2011
well done bud keep it up
Adam
2:30PM on 12th August 2011
very nice
8:57AM on 25th October 2011
Great resource, thanks for the compilation! I think the key point here is to not just sell, but to engage. There are some great examples above, but I believe there is still an untapped market for more businesses to take up this strategy.