The use of mobile for emails continues to grow with stats suggesting that it accounts for up to 30% of email openings.
This infographic from e-Dialog has some useful stats on who is using mobile email, and the kinds of emails people want to receive...
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Reader comments (4)
5:17PM on 20th July 2011
30%? Is that all? That figure is sure to rise in the future with the metreoric rise of smart phones!
9:36AM on 21st July 2011
Thanks for posting our infographic! If anyone is interested in reading the full report, 'Strong Signals: Mobile Email Marketing is connecting with consumers', please follow this link:http://goo.gl/MT0VP
Online Product Manager at Populis Ltd.
12:00PM on 21st July 2011
Not much of data there. I'd rather they concentrated on data itself than graphics :)
Owner at Digital Juggler
10:39AM on 24th July 2011
Hi Graham,
Thanks for the infographic. For me the usability v utilisation is important; 50% check at least once per day but only 20% find it as easy to use as on a computer.
This is why I rarely use mobile for email consumption - I find it rather annoying, especially when brands send out the same volume of info as for non-mobile. Despite working in the industry and knowing that mobile targeting in email is important, I just don't like reading emails myself on mobile phones (tablets are another matter).
There is getting your email to render effectively for mobile and then there is crafting an email that delivers excellent usability and engagement.
Has anybody got current stats on open rates/click through/page visits/time on site/conversion for mobile v desktop/laptop? Any examples of brands delivering email content optimised for mobile devices?
Thanks
james
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