I've rounded up ten recent infographics on e-commerce and related issues, including delivery, social commerce, and how the use of colour affects purchase habits.
Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version...
Online shopping around the world (via Pod1)
What are people really buying online? (via Buysight)
How big is e-commerce? (invesp via GetElastic)
Online shopping in the UK (via giveasyoulive)
How does colour affect purchases? (via KissMetrics blog)
Small businesses and e-commerce (via Formstack)
The state of social commerce (via Socialcommerce)
Shipping and e-commerce (via xemiom)
US e-commerce trends (via bitwizards)
Seven reasons people fear e-commerce (via refresh)
Graham Charlton is Editor at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+.
Recommended reports
UK E-commerce Statistics
Econsultancy's UK E-commerce Statistics document is one of 11 individual downloads that make up Econsultancy’s UK Internet Statistics Compendium, a comprehensive compilation of statistics and online market research with data, facts, charts and figures that are essential to understanding the marketplace as a whole.
Alternatively, see our Global E-commerce Statistics or Selling Online: a How-to Guide for Small Businesses.
1:12PM on 25th July 2011
Really informative, espeacially the piece about how colour can affect buyers.I think I might need to make a few changes to my site!
Marketing Director at Early-stage/high-growth internet & ecommerce businesses
11:43PM on 25th July 2011
Brilliant. Thanks so much. I am looking into a new project in the ecommerce space and these will be invaluable in helping to shape my plans.
10:51AM on 26th July 2011
Awesome! Very interesting information. Thnaks for this one!
Cheers,
Alex
12:34PM on 26th July 2011
Thanks!
Online Delivery Manager at Santander
1:15PM on 26th July 2011
You really can't beat a good infographic - these are great. Thanks.
Head of eCommerce at Thomas Cook - Scheduled Business
1:38PM on 26th July 2011
Great insight.
Marketing Officer at Hampstead Theatre
1:55PM on 26th July 2011
Just a fantastic piece. Thank you!
2:43PM on 26th July 2011
great snippets of very valuable and useful information - thanks.
Head of social media at Betclic Everest Group
3:15PM on 26th July 2011
Nice examples, we'll use these as inspirations!
7:20PM on 26th July 2011
Love the infographics, very informative but easy to understand as well. I'm not surprised about how social media influences people's online purchases, as I'm more likely to buy a holiday after reading reviews, or more likely to want a product after a blogger has recommended it.
Reading this blog made me wonder if anyone has come across any interesting e-commerce YouTube videos?
8:32PM on 26th July 2011
This is just an amazing post. Thanks. I love infographics too. These have great insight. Now I'm gonna go buy my hotel online for vacation! lol
5:35AM on 27th July 2011
Good one, keep posting..
8:34AM on 27th July 2011
Amazing, amazing graphic. Interesting angles to this topic, presented in a really visually appealing way. Well done. (Glad you included Africa in the mix. We are not there yet but good progress.)
3:34PM on 27th July 2011
This is awesome.
Are there similar insights about e-commerce in Africa only?
Ecommerce & Commercial Manager at Advent Data Group
4:46PM on 27th July 2011
97% of the UK and German population have shopped online?
Really?
And 95% of China's population have shopped online too?
Hmm...
Managing Partner at Glasshouse Consulting
5:14PM on 28th July 2011
Great way to sum up the impact of e-commerce on the retail industry.
MD at The Northern Boys Club
10:44AM on 31st July 2011
Some fantastic stuff there
Director at People Achieving Ltd
12:10PM on 1st August 2011
I think the data once you can work it out is really interesting. I think the graphics are poor because most of them make you struggle to work out the main take aways.
Co-founder & Business Development Director at Nelios.com
1:56PM on 2nd August 2011
According to the first graph, Travel Industry is still leader in terms of turnover over the internet
Account Manager at Screenreach Interactive
2:15PM on 2nd August 2011
Some of these are great, but a few have quite obvious errors. Anyone using these to back up their business case should approach with caution. Otherwise, a good selection.
4:23PM on 2nd August 2011
Biggest take-out from this was the change in conversion from lower page load speeds.
4:04PM on 5th August 2011
I was just looking for some stats on this so I've bookmarked the page as the infographics help - though sometime I long for raw data :)
Senior Marketing Manager - Personalisation & MVT at Tesco.com
4:10PM on 5th August 2011
Nice one Graham, as an affiliate marketer this shouts out so many opportunities...
8:18AM on 6th August 2011
This is a great resource. This would be an awesome tool if it was converted to a B2B measurement guide. Thanks for posting.
10:35AM on 9th August 2011
if this type of thing taken into account with follows? most companies would say yes.
i don't know how wide spread this type of thing is but with a site like ASOS i would images it happens quite a lot.
9:35AM on 10th August 2011
Very nice, thanks.
10:55AM on 18th August 2011
I second David Bell and his observation about some of the stats in the Xemion graphic. 97% of UK population has shopped online? 95% of China population has shopped online? Really?
The first graphic also needs qualification in the headline. "Percentage of people who have shopped online by area" is just wrong. Should be "Percentage of people by area, who are online and have shopped online."
Maybe I'm being picky but these little nuggets will always be plucked out of graphics like these and will self-replicate.
5:06AM on 26th August 2011
Wonder on German business turnover. Didn't see not much online shops/shop owners from German. did i miss anything? Dongan
9:01AM on 26th August 2011
Brilliant, thank you guys!
1:06PM on 26th August 2011
You can't beat a good infographic on a Friday afternoon. Some really great ones here.
9:53AM on 5th September 2011
These are wicked. Think my favourite is "savvy shoppers do it online" Just shared on my Facebook!
11:51PM on 14th September 2011
Thanks for the work, although I do have some solid doubts here and there. People got to protect itself against IRS and other tax offices, so the number of real true possibilities will never be achieved. The internet became a open book and turned against its users.
Agree to social recomendation because that is a fact since thousands of years and should keep that way without publicity nor marketing promising gold for the price of a tomate.
Last is the vulnerability of the net by both criminals and environment influences.
best wishes
2:19PM on 30th September 2011
Very interesting - I guess no visas will be required?
4:52PM on 15th January 2012
This is great!!! Thanks for sharing.
I would be interesting to see how Europe looks, not only UK.