BT has struck a deal with Universal Music Group for the group's music videos to be made available on BT Vision's on demand service.
This follows recent content deals with companies like Sony BMG and Warner Brothers, which have helped BT to build up a catalogue of music, film and TV programming for its new TV service.
Customers will be able to buy Individual music videos, which will be available for as little as 29p, while on-demand concerts will cost £2.99.
BT Vision was launched in December, delivery broadband TV via a set top box, showing terrestrial and freeview channels as well as providing an on-demand service. It currently has around 4,000 subscribers.
Graham Charlton is Editor at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+.
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