We all know how popular (and often overhyped) social media has become over the past few years, but it's always good to remind ourselves of its true size with the latest statistics and figures.
Here, Dream Systems Media presents the must-know numbers from the biggest and best networks, based on AdAge data.
Some of the most interesting highlights are below, see the infographic for full details:
- Auto-posting to Facebook decreases likes and comments by 70%
- B2C Facebook results go up by 30% on Sundays
- 34% of marketers have generated leads using Twitter and 20% have closed deals using Twitter
- 55% of people access Twitter via their mobiles
- 40% of bloggers consider themselves professionals
- 56% of college students said that if they were offered a job by a company that banned social media use, they’d turn it down
Reader comments (3)
3:32PM on 3rd January 2012
This is a great infographic, but very hard to see. It would be great if you could post a bigger version.
Thanks,
Evan Frangos
Head of community at TMW
3:34PM on 3rd January 2012
Hi Evan, we've just literally done that :)
4:28PM on 11th January 2012
Thought it was interesting to see 40% of people don't actually tweet but just check their timeline. I have seen this often.
Thanks for your research, the graphic looks great.
Do you know why tweets last so much longer than Facebook posts?
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