Creative Commons and Google in the UK have joined to invite Britons to produce videos depicting life in the country.
Mix & Mash, a new competition, asks people to delve into the vaults of freely-available, CC-licensed video clips and remix footage to make a film on the theme "Britain Rules, Britannia Sucks".
Winners' films will be screened at the National Film Theatre as well as on Google Video UK.
The remixes will be judged by BritDoc Festival organiser Jess Search, technology activist Cory Doctorow, novelist Hari Kunzru, filmmaker Greg Hall and British Film Institute curator WIlliam Fowler.
Submissions can include content from a range of CC-compliant archive stores, from Ourmedia to Revver.
The campaign promotes the aims of the Creative Commons foundation and provides eyeballs for Google's British video-sharing site.