Innovation is the name of the game at the moment. It’s January after all; everyone’s obsessed with ‘new’.
There's the raft of ‘new year, new direction’ pitches from brands, CES has overloaded us with tablets and connected TVs - and we’re also gearing up for the 2012 Econsultancy Innovation Awards to boot. Exciting times.
It’s timely then, that Eloqua and data visualisation bods JESS3 have created an infographic based on the history of disruptive innovations in B2B marketing.
This highlights 26 disruptive innovations that have reshaped B2B marketing, tying them to specific milestones – from the first tradeshows to the birth of smartphones. These are the developments that have allowed businesses to reach, engage and educate buyers.
Paul Teshima, SVP of product management at Eloqua said that when looking at this list, you see how far the B2B industry has come.
But it’s also clear sales and marketing professionals need to focus on the things that tie many of these disruptive forces together."
Reader comments (5)
6:54PM on 16th January 2012
Wow, a very limited, self-serving overview of B2B innovation. Should be titled, "a 20 year old's view of the InterWeb's impact on B2B".
Founder at Infinity Call Tracking
10:20PM on 16th January 2012
I love these things give you a great overview. But I have seen better than this one.
Business Development Manager at Fresh Egg
12:21PM on 17th January 2012
Is that Comic Sans MS :O
Founder & Director at Ethinos Digital Marketing
11:30AM on 21st January 2012
Just wondered if this was a sponsored piece? It certainly reads like that. Was excited to see the topic but disappointed with the actual piece.
Editor at Econsultancy
3:25PM on 21st January 2012
Hi Siddharth. No, we don't do sponsored posts.
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