It’s finally the end of the week. But what have we been recently reading and sharing around the office? Here’s a quick round up of the content that grabbed our attention.
Check back later to see what other stuff our UK and US teams have being reading too.
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Digital failings of Australia’s top CEO’s
Some might argue that a CEO doesn’t even need to understand digital to do their job properly…
Originally published 13-Mar-2012
Baidu puts Tweets in its search with new Sina Weibo deal
Baidu is now adding search results from Weibo, giving its search engine users quick access to tweets on trending topics.
Originally published 5-Mar-2012
Top10 trends in Australian retail
The latest trends, and twists on trends, appearing in the retail and hospitality scene in Australia, a scene that is arguably long overdue for a shake up.
Originally published 7-Mar-2012
Baidu: iPhone now the leading handset bringing traffic to its search engine
China’s most-used search engine, has revealed updated statistics showing that the iPhone is far-and-away the biggest driver of search traffic amongst mobile phones in China.
Originally published 12-Mar-2012
Facebook tops display ad publishing
Facebook is now ranked as the top ad publisher in Australia, followed by Microsoft and Google sites.
Originally published 14-Mar-2012
The top 10 emerging technologies for 2012
Emerging technologies are critical to building a sustainable and resilient future. But without new understanding, tools and capabilities, their safe and successful development is far from guaranteed.
Originally published 15-Feb-2012
Why marketers never learn from others' social-media mistakes
Last week, Coca-Cola in Australia got nailed by yet another misguided crowdsourced Facebook campaign... Do none of these guys read marketing blogs?
Originally published 8-Mar-2012
Ending retail’s mad dash
How can retail marketers evolve from the fast-paced, get-it-out-the-door mentality of monthly campaign cycles, to being able to meaningfully – and cost-effectively – tailor their activity for local retailer needs?
Originally published 6-Mar-2012
Addicted to data: How an obsession with measuring can hurt businesses
The Gospel of Metrics says, "if you can't measure it, you can't manage it." But what if some companies are measuring themselves to death?
Originally published 29-Feb-2012
Japan’s social network for drinking, Sakebii, finally launches
Connect with your drinking buddies...
Originally published 13-Mar-2012
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