It’s not all about looks in the world of e-commerce, usability is just as important for converting site visits into sales.
There are some exceptions – notably Ling’s Cars – but in general websites need to be easy to navigate with a simple checkout process to prevent users from abandoning a potential purchase.
In January we reported on Four Seasons' $18m website redesign, which achieved low usability scores despite the massive cost of development.
Getting it right is by no means a straightforward process, and as such website testing is absolutely vital.
Our Conversion Rate Optimisation Report and Multivariate Testing Buyer's Guide can help with what may seem a daunting task.
But companies also need to be aware of the total cost of the testing process with numerous models available, as compiled by Monetate below.
Reader comments (2)
Experienced Online Marketing Manager, UK at Job hunting in Derby UK
1:46PM on 5th April 2012
Good stuff, acts as a checklist, thanks.
Would love to see an infographic demonstrating the apocalyptic chaos created as a result of not testing your site.
It'd certainly help to justify your testing budget to The Board :-)
1:48PM on 5th April 2012
Just adding some design does not turn an article into an infographic.
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