What we've been reading this week: UK edition

Here are the stories and links we’ve tweeted, posted, passed around the UK office and shaken our heads at.

Check back later to get the skinny on what our US team has been reading too.

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Apple defends itself over 'price fixing allegations'

Apple has rejected the US Justice Department's allegations that it colluded with publishers over electronic book pricing, calling the charges "simply not true".

Originally published 13-April-12

Sony looks to mobile for revival and confirms job cuts

Sony confirmed earlier media reports that it will cut around 10,000 jobs - 6% of its global workforce

Originally published 12-April-12

KRAFT Mac & Cheese Taps ‘Old Birds’ for a Social Media Campaign

Kraft turns to two older ladies to become community managers to celebrate its 75th birthday.

Originally published 12-April-12

If Google’s Really Proud Of Google+, It Should Share Some Real User Figures

Danny Sullivan lacks the smack down on Google+ missing stats.

Originally published 12-April-12

Pebble is an e-ink smartwatch for your iPhone or Android device

Wired’s Mark Brown covers this latest and greatest Kickstarter gadget.

Originally published 12-April-12

Joel McHale stars in a ‘viral video’ that is definitely not a Nintendo ad

Marketing brilliance from Nintendo and the Community star.

Originally published 11-April-12

BP and the LOCOG hoax

Clare Harrison asks how vulnerable company press offices are to campaign groups over on CorpComms.

Originally published 11-April-12

Smart Argentina's 140-Character Twitter Commercial

One of the most creative examples of Twitter engagement we’ve seen yet.

Originally published 10-April-12

Instagram to be acquired by Facebook for $1B in cash and shares, app will stay independent

TheNextWeb’s original report on the news we don't really need to explain.

Originally published 9-April-12

Hunter and bear's 2012 birthday party

More interactive genius from Tippex.

Originally published 6-April-12