It’s no secret that delivering an excellent customer experience has a positive impact on conversion rates and revenue.
Amazon is the perfect example of this. Its massive growth has been driven in no small part by its painless one-click payment system and excellent customer service.
This infographic, produced by Monetate, shows that 73% of consumers would buy again from a retailer if they had a superior customer experience, while 89% would shun a business if they had a bad experience.
It also offers tips for moving the offline customer experience online.
For more information on this topic check out Econsultancy’s Multichannel Customer Experience Report.
It looks at how successfully companies are integrating an increasing number of online and offline customer touch points into a consistent cross-channel customer experience.
Reader comments (2)
6:29PM on 30th April 2012
Thanks for the blog post, David. We have more infographics that might be of interest at http://www.monetate.com/infographics.
1:01PM on 27th September 2012
It is true that hat 73% of consumers would buy again from a retailer. thanks for sharing this useful information.
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