It should come as no surprise that 97% of the top 250 internet retailers have a Facebook presence.
However, did you realise that 61% of them have a Pinterest account? Or that just 67% are on Google+?
Social analytics firm Campalyst has pulled together this infographic to reveal how the top internet retailers use social media.
It uses data for the top 250 e-tailers from Internet Retailer's top 500 from 2011.
It includes the average number of fans and followers, as well as breaking down who is performing best on each different network.
Obviously there is more to social media marketing than simply clocking up millions of fans, but it’s certainly a good place to start.
Reader comments (4)
Strategy Director at Blueleaf
2:00PM on 11th May 2012
Interesting differences between the different social networks here
Digital Marketing Manager at Piece of Cake
1:52PM on 14th May 2012
Interesting infographic and it just proves that it is hard to create a good social profile for a business, even if it is one of the biggest.
10:52AM on 25th May 2012
Very Best Website about Social Media .....
http://www.nuage-cafe.com/
7:08AM on 1st June 2012
I DO NOT BELIEVE ANY OF THESE SELF SERVING STUDIES BY INDUSTRY PEOPLE.
NONE OF THIS DATA WORKS FOR ME.
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