Adam Candlish

I work as part of "Team Commercial" at Econsultancy. Areas that I cover are site advertising including recruitment advertising, email sponsorships, event sponsorships and all things commercial. Get in touch if you want o engage our audience!!

What do unique visitors and traffic volumes really mean to a B2B advertiser?

Here at Econsultancy we are many things, one of them being a B2B publisher.

Like most publishers (B2B or otherwise) we carry ads on our site and have an in-house team to sell and manage the advertising.

A recent in-house project at Econsultancy kicked up the dust on the issue of traffic figures and what gets quoted when selling advertising.

In three years managing ad inventory on Econsultancy, I have only ever been asked for two numbers: unique visitors and page impressions.

Digital resourcing: improving the role of job boards

From a follow up survey of attendees to Econsultancy's Digital Cream event in March, one common theme was that companies, specifically brands, are struggling to find the right talent for the right roles.

Having just read the post on the launch of Adzuna, a social search engine which aggregates job ads from a range of sources, I got thinking about the role of job boards within digital marketing and e-commerce, and how they could be improved to make life easier for employers, recruiters and candidates.