Aliya Zaidi

I work in the Research team for Econsultancy. We publish reports covering best practice, user experience benchmarking, market data, supplier selection, template files, trends and innovation aimed at internet professionals who want practical advice on all aspects of e-business.

I manage Econsultancy's Innovation Report, which features short case studies on innovative marketing tactics in the digital world. If you are interested in submitting examples of work for this report, please email me at: aliya.zaidi@econsultancy.com

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Web analytics: a silver lining in the recession cloud?

E-consultancy's Web Analytics Buyer's Guide, published this week, reveals that the UK market for web analytics is expected to grow by 12% this year to a value of £78 million by the end of 2008.

by Aliya Zaidi 07 November 2008 14:08pm 0 comments

Online Reputation Monitoring worth £60 Million in 2008

Econsultancy’s latest addition to its research, the Online Reputation and Buzz Monitoring Buyer’s Guide, reveals that this sector will grow by 30% in 2008, to an estimated value of £60 million.

The addition of this guide not only demonstrates the accelarated growth of this rapidly developing market, but also shows how the industry has moved on, from a rather fluffy approach to online PR, to quantitative measurement that incorporates analytics, monitoring tools and tangible metrics.

by Aliya Zaidi 15 August 2008 14:31pm 2 comments

SEO: best bang for your buck for generating online leads

E-consultancy’s recently published online lead generation report shows that natural search, email marketing and paid search are still the most commonly used methods for generating online leads.

However, PPC claims the larger proportion of the budget, even though natural search is seen as the most effective method for lead generation.

Given that search engine optimisation provides the most perceived value for money, why aren't more marketers investing in natural search over and above other methods?

by Aliya Zaidi 26 June 2008 15:30pm 3 comments

Future of Digital Marketing: today's technology for tomorrow's marketing

At E-consultancy’s Future of Digital Marketing conference last week, leading industry experts took a pragmatic approach to predicting future trends.

Rather than gazing mistily into the crystal ball 20 years into the future, the conference focused on “right here, right now,” talking about how marketers can leverage existing technologies to be more innovative.

by Aliya Zaidi 23 June 2008 12:37pm 0 comments

Measuring social media - a minefield without metrics

As more brands look to invest in the minefield that is social media marketing, it’s clear that standards are needed to define and measure success. However, marketers need to establish industry-wide best practices first and understand what they want to achieve, before tying down the metrics.

At E-consultancy’s recent Social Media roundtable, it was apparent that measurement is an issue that many marketers are still wrestling with.

by Aliya Zaidi 16 June 2008 10:15am 7 comments

Monetising and measuring social media - some basic principles

Over the last few months more companies have started to experiment with a whole host of new media channels, including social networking sites and microblogs.

When planned adequately, social media can provide an effective means of reaching new customer segments, forming closer relationships, and building online reputation.

However, it was clear from E-consultancy's Social Media: Measurement, Managing Reputation and Monetisation event last week that marketers face a range of different challenges as the social media landscape continues to evolve and grow.

by Aliya Zaidi 12 May 2008 13:14pm 1 comment

Comparison engines upbeat despite slowdown

New research published by E-consultancy this week reveals that the comparison engines sector continues to flourish despite challenges presented by the economic downturn and the increased cost of buying search engine traffic.

by Aliya Zaidi 17 April 2008 14:25pm 0 comments

Guy Kawasaki on VC money, entrepreneurship & Web 2.0

We caught up with Guy Kawasaki, managing director of Garage Technology Ventures, ex-Apple evangelist and most recently, co-founder of Truemors.com, to talk about venture capital, startups and his latest project, Alltop.com.

by Aliya Zaidi 08 February 2008 10:30am 2 comments

Taking the Web 1.0 out of online retail

Many online retailers must work harder to create a more personalised and interactive experience which does a better job of reflecting their brand, writes Aliya Zaidi.

by Aliya Zaidi 30 January 2008 10:30am 3 comments

Ten digital trends to watch out for in 2008

A new year wouldn’t be a new year without a vast number of websites making predictions about the future of the web, and 2008 proves to be no different. From a number of different sources, we have rounded up 10 key trends that we think are the ones to watch out for in 2008.

by Aliya Zaidi 10 January 2008 11:01am 6 comments