Andy Heaps

Google AdWords changes the game with enhanced campaigns

Within the last hour Google has announced what is being described by many commentators as one of the most fundamental changes to Adwords in years.

The focus of the change is to enable advertisers to target people at the right time, in the right place, with the right advert and call-to-action. Effectively, the structuring of Adwords campaigns is becoming device independent, removing the ability to have specific mobile, tablet or desktop targeted campaigns.

This is a hugely important update - and mindset change - for any advertiser who is investing in PPC.