Data in a social age
Like. Tweet. Follow. Mention. Comment. What do these all mean to a marketer?
There’s no doubt that social has gone loco in the past few years and every big brand worth its marketing salt is investing in a strong social presence as part of their multichannel strategy.
But so what? What is social delivering?
What is it adding to the marketing mix, and how do we know if you’re any good at it?
The big tip for 2012: convergence is here
Multichannel strategy has been on the agenda for the past few years, it is not a new phenomenon.
Whether marketers have reached multichannel nirvana is up for debate, but we’ve no time for that now, we’ve moved on. 2012 is all about convergence.
Social: the whole truth and nothing but the truth
Free speech. We all think it’s our God-given right, but are we exploiting it? Twitter, Facebook, blogs and reviews all give the consumer a perfect platform to play the critic.
Me, me, me! Are we being divas when it comes to getting joined up?
Last week Econsultancy hosted its very successful JUMP event, where I mingled with marketers and agencies to hear about the latest in multi-channel strategies and how to get all joined up.
The line-up was impressive, as was the quality of people, but there was a hint of diva in the air.
Now, don’t go jumping to conclusions. I know that speakers are generally going to say how innovative or wonderful they are. They would not have been asked to speak if they weren’t recognised as being forward thinking or experts in an area.
Let me explain what I mean …
