Catherine Toole
I'm the founder and ceo of the British digital copywriting agency Sticky Content.
A former press journalist, I've spent the past 15 years bringing my expertise to web, email, mobile and social media content projects for a wide range of clients, agencies and government departments.
I've become a well-known speaker in the UK and currently sit on the executive committee of the British Interactive Media Association (BIMA) as well running content strategy seminars for the Nielsen Norman Group worldwide.
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What every marketer, product manager, web owner and CEO currently craves is commercially advantageous fame, via the deployment of killer content.
If you’re getting into content production on a serious scale you need systems, hierarchy and good old-fashioned editorial quality control.
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by Catherine Toole
26 June 2012 09:13am
4 comments
We're nearly halfway through 2012 and there are some clear content trends emerging.
Here are the top six hot issues we’re discussing with content owners…
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by Catherine Toole
18 May 2012 10:04am
12 comments
Does your content quality take a nosedive at stakeholder signoff rounds? Here's how to avoid 'content by commitee'.
"What’s the biggest obstacle to better quality content in your organisation?" I ask at the start of each content strategy seminar. And somebody (often several somebodies) will reply, with a sigh, “stakeholders”.
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by Catherine Toole
10 April 2012 13:06pm
1 comment
So, "Rewrite your site” came in at number one in the Top five things you need to do online in 2010. What a shame most companies will mess that job up quite atrociously.
And for one simple reason: they’ll ask far too many people what they think...
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by Catherine Toole
23 February 2010 10:20am
15 comments
It’s 7.30am on day two of Nielsen’s Usability Week in Caesar’s Palace Las Vegas and let’s just say I’m pleased they’re pumping pure oxygen into the casinos...
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by Catherine Toole
16 October 2009 09:27am
1 comment
Nerves kick in as I weave my way past rows of fat people munching on fried chicken and simultaneously shoving coins into slot machines. I’m looking for Caesar’s Palace Conference Center but all I can see is a giant bust of Nero and rows of busy blackjack tables. It’s 8am.
At 9am, having eaten my own way through a Vegas breakfast buffet the
length of a tube carriage, I’m ready to present six hours of brand new
material onhow to write cost-effective customer care copy at Jakob Nielsen’s Usability Week.
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by Catherine Toole
15 October 2009 10:30am
3 comments
Better search results, higher clickthrough rates, more targeted traffic, improved usability… why every web writer should embrace standfirsts.
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by Catherine Toole
06 June 2008 09:30am
1 comment
Digital copy is underappreciated, underrated and - astonishingly - still the poor cousin of the web relaunch process.
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by Catherine Toole
03 March 2008 09:15am
7 comments
“What we need is a blog”. The six words calculated to strike doom into my heart.
As web managers worry increasingly about not being ‘2.0 enough’, I hear this more and more…
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by Catherine Toole
28 January 2008 09:14am
0 comments
I'm compiling a list of the biggest mistakes marketing professionals make when planning, writing and commissioning social media content. The results will be announced at next week's Online Marketing Show. If you have a strong opinion to share on copywriting 2.0, then this is for you...
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by Catherine Toole
19 June 2007 14:44pm
11 comments
