Leaders in user centered design and digital research services in the UK, Middle East and across the globe. We specialise in delivering agile projects with rapid iterations, from market research and strategy, through interface design, accessibility compliance and website, mobile and iTV testing.
Behavioural targeting for websites explained
Driving people to websites is still the main objective of most marketing campaigns, and why not, surely that’s the end goal of all marketing.
But what happens to people, once they get to the target site seems to be less important to many campaigns, as is the measurability of those converting from prospects to customers once they arrive.
