Chris began his career in online media in 1999 as publisher and owner of an online sports network, from there he was one of four people to graduate in the UK’s first BA (Hons) e-business degree. He has since taken acquisition roles at Johnson & Johnson, TradeDoubler, Hotel Chocolat and most recently House of Fraser. Using this wealth of digital experience Chris has set up 7thingsmedia to assist clients in the various aspects of eCommerce trading
Memo to The Economist: affiliates are not criminal freelancers
Yesterday at the IAB's affiliate marketing council, chair Kevin Edwards presented an unbelievable quote taken from The Economist, a weekly newspaper with a focus on politics, policy and an authority on global business news. Let's have a look at it...
This is simply a poorly researched and mal-educated quote from a respected print magazine which, unfortunately, is read by senior management within many organisations.
Acceptance is the missing ingredient for social media success
In a world where social networking is key, I was glad to be involved in the Engaging Times summit in Chicago last week.
According to Engage chairman Stan Rapp, 'today’s consumers are the most narcissistic in history. We’re all looking after brand I.', while Don Peppers, head of Peppers & Rogers thinks that companies should not 'waste money on social media until your organisation can competently handle a customer phone call or email.'
The event was thought-provoking for a number of different reasons but the stand-out message is summed up nicely in these two quotes.
How to use offers without harming your brand
Are you currently avoiding affiliate voucher codes and offers due to the worry of its effect on your brand’s perception? Are you pushing too much distress marketing on your website? Allow me to take you through an anecdotal approach to tactical consumer offers.
