Chris Bishop

Chris began his career in online media in 1999 as publisher and owner of an online sports network, from there he was one of four people to graduate in the UK’s first e-business degree. From there he held acquisition roles at Johnson & Johnson, TradeDoubler, Hotel Chocolat and House of Fraser before setting up 7thingsmedia in April 2009.

A renowned expert in all aspects of online commerce, which has been further cemented by a plethora of accolades acknowledging his contribution to digital marketing. These include the prestigious Commission Junction European award for “Outstanding Personal Contribution to Affiliate Marketing” and 7thingsmedia winning "Best Agency" in the Performance Marketing Awards 2011.

In December 2011 Chris was named in the VOGUE annual list as one of the 100 most influential people online.

The value of affiliate marketing today

Based out of the 7thingsmedia New York office, I was glad to attend this week's Linkshare affiliate network Symposium.

The networking-heavy event had various sessions that were packed with affiliate insights, tips and best practice processes.

However, one session which particularly caught my interest was with Andy Hoar from Forrester Research on the Direct and Indirect value that affiliates deliver to advertisers.

by Chris Bishop 02 July 2012 10:25am 5 comments

Seven tips for global e-commerce

As retailers begin to ramp up their online presence overseas, two weeks ago at a conference in San Francisco I was asked to examine the benefits – and challenges – of international e-commerce.

Entitled: The Global Push, I took the audience through a statistics rich presentation that should be an aid to any brand considering global e-commerce expansion.

For those of you who weren't there, Fiona Gandy, Key Account Manager at 7thingsmedia, will cover a rundown of the session, summed up in seven takeaway tips.

by Chris Bishop 22 March 2012 11:39am 2 comments

Memo to The Economist: affiliates are not criminal freelancers

Yesterday at the IAB's affiliate marketing council, chair Kevin Edwards presented an unbelievable quote taken from The Economist, a weekly newspaper with a focus on politics, policy and an authority on global business news. Let's have a look at it...

The Economist claim affiliates are criminal freelancers

This is simply a poorly researched and mal-educated quote from a respected print magazine which, unfortunately, is read by senior management within many organisations.

by Chris Bishop 26 November 2010 13:12pm 14 comments

Acceptance is the missing ingredient for social media success

In a world where social networking is key, I was glad to be involved in the Engaging Times summit in Chicago last week.

According to Engage chairman Stan Rapp, 'today’s consumers are the most narcissistic in history. We’re all looking after brand I.', while Don Peppers, head of Peppers & Rogers thinks that companies should not 'waste money on social media until your organisation can competently handle a customer phone call or email.'

The event was thought-provoking for a number of different reasons but the stand-out message is summed up nicely in these two quotes.

by Chris Bishop 25 August 2010 09:02am 7 comments

How to use offers without harming your brand

Are you currently avoiding affiliate voucher codes and offers due to the worry of its effect on your brand’s perception? Are you pushing too much distress marketing on your website? Allow me to take you through an anecdotal approach to tactical consumer offers.

by Chris Bishop 06 May 2009 10:30am 2 comments