Chris Lake

A day in the life of a... Social Media and Online Communications Manager

Charlotte Howells is Social Media and Online Communications Manager at the Met Office. Here she walks us through a typical day in her working life.

If you fancy a new challenge, and want to do something similar to Charlotte, then check out the range of social media jobs on our digital jobs site.

Alternatively, if you work for a brand and would like your own Day In The Life profile then by drop us a note (to editor@econsultancy.com), and please state your job title in the subject line.

by Chris Lake 13 May 2013 11:36am 0 comments

18 wireframing tools and resources for responsive design

You’re probably growing tired of the phrase ‘responsive design’, but it isn’t one of those overly-hyped buzz phrases that you can ignore, and it’s not going to go away anytime soon.

The reality is that many sites – ours included – still need to figure out how to deliver a consistent user experience that adapts to devices with different screen sizes.

So, I thought I’d compile a few resources, and some lovely tools, to help you (and me) to go down the responsive design route.

by Chris Lake 09 May 2013 11:31am 6 comments

A day in the life of a... Lead Digital Creative

Will Aslett is Lead Digital Creative at The Good Agency, based in London. Here he explains what he does for a living, and what a typical day looks like.

If you like the sound of Will's role then do check out the range of design and production jobs we have on our digital jobs site.

by Chris Lake 01 May 2013 11:53am 1 comment

A day in the life of a... Director of Social Engagement

Chris Buckley is Director of Social Engagement at TMW, a full service agency based in London. Here he walks us through a typical day in agencyland.

If you like the sound of what Chris does then by all means explore the range of social media jobs that are listed on Econsultancy's digital jobs site.

by Chris Lake 29 April 2013 10:54am 0 comments

How should you respond to awkward customers on social media?

Our social media manager Matt Owen pointed me in the direction of a reasonably heated Twitter spat between Cineworld, the cinema chain, and a movie fan who felt that its prices were too high.

The exchange, which runs and runs, is fascinating. It’s one of the first times I have really seen a brand repeatedly back itself up on Twitter in the face of escalating criticism, albeit from one person.

by Chris Lake 25 April 2013 12:11pm 69 comments

A day in the life of a... Head Of User Experience

Ian Walker is Head of User Experience at Stanley International Betting, a sports betting company based in Liverpool. Here he explains what a typical day in his working life looks like.

There are a range of user experience jobs on Econsultancy's digital jobs board. Do check them out if you're looking for a new challenge.

by Chris Lake 24 April 2013 11:38am 3 comments

A day in the life of an... Attribution Manager

Dan Robinson is Attribution Manager at Havas Media, a digital media agency based in London. Here he gives us a glimpse into his role.

If you're looking for a new challenge, or want to break into the digital industry, then check out the hundreds of digital jobs listed on our recruitment site.

by Chris Lake 22 April 2013 11:00am 0 comments

A day in the life of a... Digital Strategy Director

James Prebble is Digital Strategy Director at Pancentric Digital, a digital agency based in London. Here he walks us through a typical working day.

If you like the sound of what James does for a living then do check out the range of digital strategy and planning jobs listed on our jobs board.

by Chris Lake 18 April 2013 12:22pm 3 comments

Three reasons why publishers hate living in a post-Penguin, post-Panda world

It sometimes sucks, being a publisher in a post-Penguin, post-Panda world. It’s great that Google is cleaning up webspam, but it’s not so great to be on the receiving end of stupid demands from people who give the SEO industry a bad name.

What am I talking about? Dubious links, that’s what. Or should I say dubious links on a supposedly authority website (ours), that have been flagged up by dubious SEO tools. Emails with ‘please remove this link’ make our hearts sink.

What else? Dubious expectations. Why is it that publishers like Econsultancy are expected to clean up the mess? This is the last thing I want us to be doing. “It will be good for both of us,” they say, with various degrees of menace. No it won’t. It’s a cost to our business, and to the publishing industry more broadly.

We have always been hugely supportive of the SEO industry, and as a web business we’ve always tried to stay on top of SEO best practice. As such it is deeply frustrating to be on the receiving end of requests to remove ‘suspicious’ links, or to add no_follow to links that I think are perfectly acceptable.

I’m not planning on revealing any names here, but let me explain what I’m talking about. There are three areas for concern. The first two are linked to stupid, short-term thinking, and needless panic. The last one might indicate that Google is changing the goalposts around guest blogging.

Is this the tip of the iceberg, or a few isolated incidents that we’re experiencing?

by Chris Lake 18 April 2013 11:31am 42 comments

A day in the life of a... Creative Director

Kath Dawson is Creative Director of Strategy Internet Marketing, a digital agency based in Bristol. Here she explains what a typical day in her working life looks like.

If you fancy doing something similar to Kath then check out the range of digital agency jobs on our jobs board.

Alternatively, if you fancy a Day In The Life profile then you can throw your hat into the ring by emailing editor@econsultancy.com (please put your role in the subject line).

by Chris Lake 16 April 2013 11:19am 1 comment