Cleo Kirkland

12 great examples of flash mobs

We've all seen the bad ones; the over dramatic Lady Gaga 'dance off', the 200 strong Christmas carol sing-a-long in a shopping mall - even the staged 'proposal' in New York's Central Park. It's all been done before.

You won't find those types here. This is a list reserved for the cream of the crop, the flash mobs that are both original and have garnered the attention of media around the world.

by Cleo Kirkland 21 December 2011 14:32pm 4 comments

14 epic social media fails

Whether you’re a small business with a solitary Twitter account, a mid sized agency using the latest monitoring tools, or a huge corporation with a multi-million dollar Facebook campaign , at some point, we all will make mistakes playing the social media game.

Just hope that you don't crap out by making mistakes as big as the following...

by Cleo Kirkland 30 September 2011 13:13pm 21 comments

Peer Summit: notes from the mobile commerce roundtable

In early June, we had Peer Summit-US, a semi-annual event that brings together people from all corners of the digital landscape.

For those of you who came, thanks. Over 300 client side and agency types were there, sharing insider industry knowledge, partaking in intense debates, and socializing late into the evening, all at one of the nicest venues in the heart of New York City.

In short, it was fun.

For those of you who couldn’t make the trip, this post is a taste of what you missed, pulled straight from the hallmark of a typical Econsultancy conference: the roundtables.

by Cleo Kirkland 21 June 2011 15:23pm 3 comments

Infographic: the mobile ecosystem

Looking for stats, trends, or vendor information about the burgeoning mobile marketplace?

Today we're launching The Mobile Ecosystem, an infographic full of useful stats, trends and key players in the mobile web.

It's a free download for all those who want a quick reference or the perfect leave-behind for any meeting on mobile.

by Cleo Kirkland 15 June 2011 16:52pm 1 comment

Is your marketing process on auto-pilot?

Wouldn't it be nice if your marketing process was on auto-pilot? If one platform could link up your sales, online and offline databases, as well as figure out purchase habits the instant customers make their first purchase?

That future is now, that future is marketing automation.

In order to help marketers understand this technology, we recently released our Marketing Automation Best Practices report. The following is a brief outline of some of the main topics covered in this report.

by Cleo Kirkland 07 June 2011 15:00pm 4 comments

Pizza shop analytics: 10 sites for food retailers to monitor

In New York City, there’s only one issue that divides neighbors, drinking buddies and childhood friends alike. It’s not about the Mets and their playoffs blunders; nor is it about the Yankees and their ageing captain, Derek Jeter.

It runs much deeper, and strikes the very core of New York City life. It’s about pizza.

by Cleo Kirkland 17 May 2011 20:01pm 3 comments

SEMPO Study--US Search Spending Nears $20 Billion

When the SEMPO study premiered in 2004,SEM was valued at $4.1 billion. Since then, the industry has enjoyed consistent, often double digit growth, bringing its total value to $16.6 billion in 2010. Now, in the State of Search Marketing Report, SEMPO and Econsultancy predict the industry to grow by 16% in 2011--bringing total value to $19.3 billion. That growth is just one of the top line findings of the report.

by Cleo Kirkland 21 April 2011 12:49pm 6 comments