I'm an independent consultant.
Over the last 10 years I've worked on the web: client-side, agency-side & freelance (& loved every minute of all three!)
From coding small sites to managing e-marketing for a $multi-billion blue chip.
The 68 tracking technologies used by large news sites
You're probably aware that almost every website you visit tracks your behaviour in one way or another.
This post looks at which third-party tracking technologies the UK's largest news sites use.
Useful e-commerce trends: the promo strip
This post highlights a simple, useful feature that's crept onto most of the UK's largest e-commerce sites over the last couple of years, with no real coverage.
"The promo strip" is not new, but has slowly caught on to the point it's almost standard for high street retailers, yet still fairly rare on smaller sites.
It's a very useful addition from both the customer perspective (quickly informative without being overbearing) and from the brand perspective (conversion orientated without being overbearing!).
There are 12 examples below, including variations on the central idea.
How to steal some 'not provided' data back from Google
Google's recent introduction of SSL encryption for search queries from logged in users means that a lot of valuable data has now gone missing from Google Analytics.
This post explains a useful Google Analytics hack to regain some of the insight we used to have, and improve life for you in light of the '(not provided)' issue.
