In the cut-throat world of domains, upselling has become the key to profits. With razor-thin margins on popular .com sales, the registrars have been forced to aggressively upsell additional domains and services such as hosting.
Despite the annoyance to regular domain buyers, these sites are an excellent case study in effective upselling.
Upselling can be a massive source of additional income and a huge boost to revenue for any ecommerce business.
Although digital marketing is considered to be a relatively new industry, many of the theories underlying it have been around for almost 90 years and are still generating sales for some of the web’s biggest brands.
In 1923, Claude C Hopkins wrote Scientific Advertising, one of the most valued resources in the advertising industry.
Hopkins pioneered split testing of his ads and defined a set of principles which, when applied to digital marketing can increase both traffic and conversions.