Clothing retailer Gap delivered 2.5m mobile ad impressions in just over two weeks through a campaign that combined traditional display advertising with geo-fencing technology.
Display ads were placed at transport locations, including bus stops, in New York, San Francisco and Chicago.
Ad agency Titan then created a geo-fence around these, which served an ad through Zynga’s Words With Friends app that included a coupon for $10 off a $50 purchase.
Social gifting app Wrapp launches in the UK today, allowing users to send digital gift cards through Facebook.
The service is extremely popular in its home country of Sweden, and is now expanding into other markets to prempt similar moves by copycat apps.
The company's founders, which include veterans of Spotify and Groupon, are aware that Germany’s Samwer brothers are currently trying to copy Wrapp’s business model - so rapid expansion is now on the cards.
The UK has been highlighted as a prime target since its gift cards industry is worth over £4.5bn.
Taco Bell is using augmented reality (AR) and QR codes to build on its social marketing campaign for the launch of Doritos Locos Tacos.
The new taco, which comes in a nacho cheese Doritos shell, was launched yesterday after several weeks of promotional activity on Twitter and Facebook.
This included a Twitter competition last month, which asked people to retweet the name of the product and drummed up a serious amount of buzz in the process.
The BBC is said to be planning a new pay-to-download service for both its new and old TV programmes.
As reported by paidContent, BBC executives want to make all shows available as download-to-own (DTO) for around £1.89 per show from a service that it hopes would rival iTunes.
Email marketing is a tricky process – done right and it can be a valuable tool for driving extra traffic to your site, but get it wrong and all your hard work will be sent to the recycling bin after a brief skim read.
And that’s if the person you've sent it to even bothers to open it.
Lastminute.com has launched a recommendation tool that generates ideas for city break based on what a user wants to do on their holiday.
'Inspire Me' asks when they want to leave, their budget per person and what they feel like doing from a selection of six activities.
Spanish broadcaster Antena 3 delivered 2m sponsored links to its viewers in four days after its ‘audio watermarking’ app was downloaded by 200,000 users.
The app, called ANT 3.0, recognises hidden digital audio codes played during TV broadcasts and links to relevant online content.
Social commerce is going to be big in 2012 – or at least that’s what everyone keeps saying.
So why aren’t we all doing our clothes shopping on Facebook and tweeting pictures of all our latest purchases?
Carphone Warehouse says that it is "surprised" by the high number of customers buying contract phones via its new transactional mobile site.
Despite only going live last week, the mobil- optimised site now accounts for 20% of all online traffic to Carphone Warehouse (CPW) and converts at roughly half the rate of the desktop site.
Google+ is still a mystery to many brands, but some brave souls have been using the fledgling social platform to build a new community of brand advocates.
As of this week Cadbury has been added to more than 500,000 G+ circles, making it the most popular consumer brand on the social network.
We recently reported on its G+ product launch, but what other tactics has the confectionery brand used to build its community?