Carphone Warehouse says that it is "surprised" by the high number of customers buying contract phones via its new transactional mobile site.
Despite only going live last week, the mobil- optimised site now accounts for 20% of all online traffic to Carphone Warehouse (CPW) and converts at roughly half the rate of the desktop site.
Google+ is still a mystery to many brands, but some brave souls have been using the fledgling social platform to build a new community of brand advocates.
As of this week Cadbury has been added to more than 500,000 G+ circles, making it the most popular consumer brand on the social network.
We recently reported on its G+ product launch, but what other tactics has the confectionery brand used to build its community?
Facebook has launched a marketing classroom that aims to help businesses build their presence on the social network.
It features video demonstrations, livestreamed events and worksheets that focus on areas such as Sponsored Stories, as well as how to measure and improve ad campaigns.
The first live learning event is scheduled for Thursday afternoon at 5.30pm GMT and is entitled ‘Exploring the New Facebook Pages’.
American Express is offering its customers the chance to earn money off a selection of goods by tweeting special offer hashtags from retailers.
Amex cardholders in the US can connect their account to their Twitter profile, and a coupon will be 'loaded' onto the card if they compose a tweet including one of the hashtags.
When the customer redeems an offer, the discount will be applied within their next card statement.
Retailers including Best Buy, McDonald’s, Whole Foods Market and H&M have already signed up to the programme, which is built around American Express' Smart Offer APIs.
Visa Europe has acquired a 15% stake in m-commerce company Mobile Money Network (MMN), a further signal of its intent to become a dominant force in mobile payments.
MMN is the company behind the Simply Tap mobile checkout app that we reviewed yesterday.
Apple’s rumoured iPad 3 launch has had an unlikely knock-on effect as consumers search for news ahead of the official press event later today.
Data from Experian Hitwise shows that TechRadar recieved the most traffic (7.25%) from the search term ‘Apple iPad 3’ last week, followed by Crave from CNET at 4.22%.
Surprisingly, the Daily Mail came third, despite the fact that it is not generally associated with technology reporting, then followed by Computer World and BBC News.
Holiday park operator Park Resorts has revealed that its new ‘Share & Earn’ social media promotion has delivered an average of five leads per one share.
The programme allows customers to earn holiday discounts, free weekend and week-long breaks if they share the links through Facebook, Twitter or via a blog post.
Alcohol brands will soon be able to protect themselves from being seen to market to underage drinkers on Twitter using a new tool from social media management company Vitrue.
For the ‘Twitter Gate’ to work, brands simply have to make their Twitter feed private. Then, when a user then tries to follow them, they are sent a direct message with a link to an external site where they are asked to verify their date of birth.
Until now, there has no real way (other than putting something in the Twitter biography) from preventing underage users from interacting with drinks brands.
Mobile payment app Simply Tap saw a 40% increase in registrations following a poster campaign that offered the chance to buy a Thorntons Easter egg for just 1p.
To access the offer users could either type in a code word, scan a QR code or use the app’s image recognition (IR) technology.
Mobile Money Network (MMN) corporate development director Matthew Smith said that the company, which built the app, quickly ran out of the promotional eggs due to high demand.
TV viewing via tablets is predicted to increase to just over three hours per month by 2014, according to a new report from Juniper Research.
The increase is attributed to growing user satisfaction and the availability of a wider range of content.
The report, ‘Mobile TV; Applications, Devices and Opportunities 2012-2016’, states that the increase will be most apparent in North America because of the existing popularity of services like Netflix and Hulu.