Almost three out of four businesses (71%) plan to increase their digital marketing budgets this year, according to stats included in the new Econsultancy/Responsys Marketing Budgets 2013 Report.
In comparison only 20% of respondents said they plan to increase their traditional (offline) budgets, up slightly from 16% last year.
The average expected increase (for those increasing digital budgets) is 28%, slightly higher than the average expected increase of 26% for offline budgets.
In general, Premier League clubs were quick to see the potential of social marketing as it’s obviously a great way of communicating with fans.
We’ve previously blogged data that shows Chelsea are the top club in terms of social visibility, as well taking a more in-depth look at Manchester City’s social strategy.
And to find out which teams are most on-the-ball with new developments, I thought it would be interesting to look at which clubs have begun using Twitter’s new Vine app.
For the uninitiated, Vine is an iOS app that allows users to post six second video clips through Twitter. The images below are Gifs so may take a second to load, but you can click on them to link to the original Vine...
Last week almost 1,000 marketers attended the Metropolitan Pavilion in New York for Econsultancy’s JUMP 2013 event.
The agenda for the multichannel conference included speakers from Coca-Cola, Abercrombie & Fitch, Adobe, Nokia and IBM.
Obviously it’s not possible to condense all the different tips and recommendations from the whole day into one blog post, but here are a selection of the most interesting points and takeaways.
A number of them were taken from Twitter using the hashtag #cometoJump, and unfortunately not all the quotes were attributed correctly. If you can claim any of the soundbites or know who said them, please let me know in the comments...
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include how retailers are smartphone privacy, B2B websites, Super Bowl ads, NFC in Australia, Facebook driving B2B traffic, Product Listing Ads and dual screening.
For more digital marketing stats, check out our Internet Statistics Compendium.
Once again we round up six of the best infographics we've seen this week.
The topics include tech trends, Apple's cash reserves, big data, and the best ways to optimise your YouTube channel.
One of the loftier goals associated with the increased adoption of smartphones is the creation of the ‘the internet of things’.
More than just a catchy phrase, the idea is that digital technology can be used to connect everything in the physical world to the web with smartphones acting as a universal remote to control our surroundings.
The opportunities that this presents for brands were discussed by Evrythng’s Andy Hobsbawm and Diageo’s Venky Balakrishnan at Econsultancy’s JUMP New York event.
Hobsbawm began by highlighting examples of products that are already blurring the lines between real life and digital, such as a central heating system called Nest that learns to control the temperature of the owner’s home based on their previous behaviour.
Is marketing a science or an art? According to Adobe’s Jeff Allen, marketers need to make sure they have a foot firmly in both camps.
In a talk at Econsultancy’s JUMP New York conference this morning, Allen said that within any given organisation it’s likely that almost everyone will have an opinion on the marketing strategy.
So it’s up to marketers to convince their colleagues that they are the experts in what they do and can use data to prove it.
In order to change the perception of marketers as “colour pickers”, Allen highlighted five points that his audience should put on a checklist to make them more effective at proving their worth...
Despite the huge attention lavished on social media, it still accounts for only a fraction of the traffic and leads for US B2B websites according to a new report from Optify.
Overall, social accounts for 1.9% of traffic compared to 41% for organic search, however there is potential for it to become a more important and effective channel.
This is a topic we touched on recently in a post about how to use social media to widen your sphere of influence in B2B and in an infographic looking at how B2B companies are currently using social.
Optify’s report found that companies that actively manage social media campaigns (as measured by companies who had more than one lead from social or more than 10 visits per month) have seen comparatively high conversion and engagement rates.
Responsive design is widely considered to be the future of web design as it allows site owners to adopt a user-centric and mobile-first approach.
In a nutshell, responsive design allows websites to work from a single set of code that resizes itself to fit whatever screen a particular visitor is using, thereby negating the need for a separate mobile site.
It’s a topic we’ve looked at in more detail in posts about why sites should consider responsive design and another citing 10 great examples of ecommerce sites using the technology.
But while there are many benefits to using responsive design, there are still major problems to be overcome in regards to advertising.
At the moment ad formats are generally incompatible with responsive design, forcing site owners to either find hacks to rescale them or hide the ads altogether on mobile screens.
On 13 February Google Shopping will transition from a free to a paid for service that is only available to Product Listing Ad customers.
The service moved to a commercial model in the US in October, causing some annoyance among merchants who had been enjoying the free extra traffic that Google Shopping brings.
But new research from Marin Software suggests that advertisers who have launched PLA campaigns in the US have achieved a great deal of success.
More than 100,000 retailers had inventory in Google Shopping by the end of September 2012 and reaped the rewards during the holiday season.