David Moth

Smartphones achieve higher AOV than tablets but lower conversion rates: stats

The iPhone accounted for 61% of smartphone visits to e-commerce sites in Q2 compared to 37% from Android devices, according to new data from Monetate.

This represents a massive shift since Q4 2011 when iPhones made up 52% of traffic versus 46% from Android.

The launch of the iPhone 4S in October may have had an impact, while new Android devices such as the Samsung Galaxy S3 appear to have had little impact on traffic numbers.

However there’s a different story when comparing tablet traffic. While the iPad still dominates the market the Kindle Fire and other Android devices have managed to take 10% of market share away from Apple in less than a year.

by David Moth 13 August 2012 10:27am 2 comments

The real-time bidding (RTB) ecosystem: infographic

The benefits of real-time bidding (RTB) are obvious – it allows advertisers to set the price they are willing to pay to target specific users.

However it still only accounted for around 10% of overall UK display advertising in 2011, suggesting that marketers still need to be convinced of the benefits of switching their budgets to RTB.

The most frequent criticisms are that it is too complicated, results in inflated prices and is really just a way for publishers to sell off unwanted ad space.

However data included in our new Real-Time Bidding Buyer's Guide shows that digital marketers using RTB find it to be the most efficient way of reaching consumers across multiple channels via a single campaign.

by David Moth 13 August 2012 10:58am 3 comments

Topshop is top retailer for Facebook fans and Twitter followers

We all know that the size of your Facebook fan base isn’t as important as what you do with it.

But that doesn’t mean that it’s not interesting to look at which brands have managed to rack up the most fans and followers.

The latest update of eDigitalResearch’s Social Media Benchmark assesses how more than 100 of the UK’s top retail organisations by revenue are using Facebook, Twitter and Google+ and how successful they have been.

Here's a summary of some of the results...

by David Moth 10 August 2012 11:56am 5 comments

This week's top six infographics

We see a lot of infographics here at Econsultancy, some of them good, some not so good.

Here’s a round up of a few of the best we’ve seen this week, including stats on vacationing the social media way, the 'socialympics', mobile apps and how Americans use their tablets.

by David Moth 10 August 2012 10:31am 1 comment

10 interesting digital marketing stats we've seen this week

Once again I've rounded up some of the most interesting digital marketing stats we've seen this week.

Stats include the market for PPC bid management technology, social media in the Middle East, the causes of cart abandonment, the ever increasing popularity of search and Samsung's sales figures.

For more digital marketing stats, check out our Internet Statistics Compendium.

by David Moth 09 August 2012 13:44pm 2 comments

Six tips for increasing your Facebook fans

Interacting with fans on Facebook is no longer the mystery that it once was, with a majority of brands realising the benefits of posting regular content and engaging in conversations with users.

But that doesn’t necessarily mean that engaging with fans is easy.

Wildfire has produced a report that looks into the best ways for brands to interact with consumers on Facebook and generate earned media by encouraging them to share content with their friends.

It evaluated almost 700 brands to understand how they managed their social initiatives and identified six best practices that helped them recruit more brand advocates.

by David Moth 09 August 2012 10:27am 5 comments

Paddy Power is top performing gambling site on social networks

Earlier this week Facebook announced that it was teaming up with UK gambling firm Gamesys to launch new apps that allow users to wager real money.

Due to the tight restrictions on gambling it could be seen as a controversial venture for Facebook, but social media and gambling are already firmly intertwined.

The UK’s top gambling sites all have a social media presence, with a benchmark report published by QuBit showing that Paddy Power has the best ‘social score’ followed by Betfair.

The report evaluates the UK’s top ten betting sites based on monthly page view statistics from Doubleclick Adplanner. These also include 888, William Hill, Ladbrokes, Bet365, Skybet, Betfred, Stan James and Coral.

by David Moth 15 August 2012 15:54pm 9 comments

Start Me Up! A profile of Usurv

Usurv is a new market research firm that uses a network of websites to run fast, cost effective surveys.

Clients can target different demographics and see the results start to roll in within the hour.

To find out more about how it works and who started the company I spoke to marketing director Guy Potter...

by David Moth 09 August 2012 11:12am 0 comments

Coral tops gambling website usability study

The UK online gambling industry is worth more than £1.7bn per year, so it’s no wonder that Facebook is trying to get in on the act with its new bingo game.

But which of the main bookmakers are making the most of the lucrative opportunity by offering gamblers the most efficient and user-friendly experience?

QuBit’s industry benchmark evaluates the UK’s top ten betting sites based on monthly page view statistics from Doubleclick Adplanner.

These include 888, William Hill, Betfair, Paddy Power, Ladbrokes, Bet 365, Skybet, Betfred, Stan James and Coral.

by David Moth 08 August 2012 11:53am 2 comments

10 essential features for creating great product pages

Designing product pages is a fine art - sites need to make sure they include enough information to inform the customers' purchase decision and encourage a sale, while also making sure the page isn't cluttered and unusable.

We've previously looked at 10 great e-commerce product pages, and here we examine 10 features that have proven to either increase conversions or improve the user experience.

Obviously cramming all these features onto a single page could make it difficult to navigate, so in reality it’s down to each retailer to test each one and see which work for their site.

If a particular feature isn’t helping to improve conversions then there’s probably no use in having it on your product pages, but in general all of these tools enhance the user experience and help to encourage sales.

If there are any you think I've missed off or that have proven to work on your site then let us know in the comments section...

by David Moth 08 August 2012 09:46am 7 comments