Once again here are six of the best infographics we've seen this week.
The topics include how Google spends its billions, the cost of poor web performance, Deloitte's predictions for 2013, online tracking and details of the most followed sports clubs and athletes on social media.
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include mobile search spend in the US, Christmas search traffic, mobile email, Q4 retail paid search stats, reserve and collect, and record online sales in Australia.
For more digital marketing stats, check out our Internet Statistics Compendium.
Last year saw a number of interesting developments in mobile payments, most notably Visa’s NFC trials and the battle for dominance among mobile card readers.
However one UK startup is hoping to steal a march on its competitors with a new mobile app that allows users to transfer money and make payments for free.
Droplet has already achieved success among merchants and consumers in Birmingham and now aims to take its service nationwide.
To find out more, I spoke to CTO and co-founder Will Grant...
Smartphone owners are more likely to use their device for email than for making phone calls, according to new research by Adobe.
The 2013 Digital Publishing Report, which surveyed 1,003 18-54 year olds, found that 79% of smartphone owners use their device for email compared to 78% who use it for making phone calls.
This serves to further underline the importance of optimising email campaigns for smartphones.
We’ve previously reported on data which shows that up to a third of emails are opened on mobile devices, yet data included in our Email Marketing Census reveals that 39% of businesses have no strategy in place for mobile optimisation and a further 37% said their strategy was ‘basic’.
Adobe’s report found that Facebook is the third most popular smartphone activity (58%), followed by listening to music (52%) and playing games (48%).
While browsing ecommerce sites recently I noticed several examples of retailers that use questionnaires as a way of delivering product recommendations.
It’s not an approach you see that often, as sites more commonly recommend products using features such as ‘Customers who bought this product also bought’ or ‘Popular products’.
But that doesn’t mean questionnaires aren’t an effective tool. In theory, asking customers for their preferences adds an element of personalisation to the shopping experience and makes the recommendations feel more relevant.
This could in turn lead to higher conversions as the customer feels more confident about their product choice.
But does it work in practice? To find out, I tried out product questionnaires on three very different retail sites...
Nearly a quarter (24%) of UK consumers used a mobile device for Christmas shopping, according to stats included in our new Christmas 2012 Online Shopping Survey.
The report, which was produced using Toluna QuickSurveys, polled 1,000 UK and 1,000 US online consumers on their shopping habits.
It revealed that 11% of UK respondents used a smartphone and 13% used a tablet, compared to 77% who shopped using a desktop.
US shoppers exhibited largely similar shopping behaviours, though overall were 4% more likely to use a smartphone or tablet for their Christmas shopping.
For everyone in the digital marketing industry, the big news of the day is the launch of Facebook’s new Graph Search.
In a nutshell, the new tool allows you to search for people, pages, businesses and other services based on the information shared by other Facebook users.
Dodgy name aside, it’s an exciting announcement that might cause a few worried conversations at Google.
But what are the opportunities for marketers, and is it going to kick off a new race to drive up the number of ‘likes’ for brand pages?
To shed a bit of light on some of the key issues, I asked several search and social media experts for their views...
Responsive design is just one of a number of options available for businesses currently devising a mobile strategy, however it is seen by many to be the only sensible long-term option.
For the uninitiated, responsive design allows websites to work from a single set of code that resizes itself to fit whatever screen a particular visitor is using, thereby negating the need for a separate mobile site.
We previously investigated the benefits of the technology in our posts looking at why Google loves responsive design and this roundup of 10 brilliant examples of responsive design in ecommerce.
But as with any new technology there are also potential downsides that businesses need to consider.
There was a huge amount of buzz last year around the inevitable rise of connected TV, which sounded great but rather ignored the fact that viewers were already using their smartphones to interact with what they were watching.
New apps like Zeebox have achieved huge success by allowing people to share their TV viewing experience with others, but Twitter and Facebook remain as two of the main ways of talking about TV.
To highlight the depth of this link, Twitter has published a new report revealing some of the ways in which consumers use the social network to engage with TV shows.
Here are some of the most interesting stats and cases studies, but for more information on this topic checkout our Twitter for Business Best Practice Guide and this blog post on what can we learn from the top five retail brands on Twitter.
Christmas proved to be expensive for UK retail paid search marketers, as average CPCs increased by a third (30%) peaking at around £0.35.
According to a new report from Kenshoo, the rise was partly fuelled by a 27% increase in ad budgets compared to 2011.
There were predictable spikes in search spend at the beginning of December as retailers tried to cash in on the consumer rush to buy gifts in time for Christmas.