David Moth

40% of online shoppers are willing to pay for next day delivery

Convenience is still the main reason people shop online according, to a new survey by Trimble.

More than a third (36%) of shoppers cited convenience as the key benefit of e-commerce, but crowded high streets and shopping centres (20%) and busy lifestyles (15%) are also driving UK shoppers to abandon the high street.

Just over a fifth of shoppers said they would do most of their shopping online if they could and consumers also indicated that the average delivery charge of £2.99 was worth paying if it meant paying less for a product and avoiding petrol costs.

The report suggests that UK shoppers are currently spending £3.5bn per year on delivery charges, or £136 per household, however this seems quite high considering the number of retailers that offer free delivery.

by David Moth 02 August 2012 13:02pm 5 comments

42% of US mobile users have clicked an ad on the mobile web

Android shopping apps provide greater user satisfaction than iPad apps, and almost half of mobile users have clicked an ad on a mobile site.

These are two of the more surprising findings from Adobe’s Mobile Consumer Survey 2012, which surveyed more than 1,200 US mobile users in March.

It found that Android devices lead the way in overall popularity at 51% followed by iPhones at 38%.

The numbers for Android devices are skewed even higher for the young age group at 58%, showing that marketers must ensure that their sites are equally optimised for apps and web browsers via Android devices as they are for iOS devices.

Here are a few more findings from the Adobe report.

by David Moth 02 August 2012 11:11am 3 comments

The McDonald's app clocks up 1m downloads, but is it any good?

McDonald’s announced this week that its smartphone app has clocked up more than 1m downloads in less than a year.

More than one in ten users return to the app more each month, with peak times unsurprisingly coinciding with lunch and dinner.

The app, which was designed by Grapple, doesn’t allow you to place an order, but does provide a store locator function, full menu and nutritional information.

So how has it clocked up so many downloads? I checked out the Android version of the app to find out...

by David Moth 02 August 2012 10:37am 1 comment

Ad clicks from tablets peak at 9.30pm

Ad clicks from tablet computers peak in the evening, adding further weight to the theory that people tend to use them while relaxing at home.

Research from PPC agency Periscopix shows that between 7.30pm and 9pm more people click on tablet ads than on mobile ads, while for the rest of the day mobile clicks track slightly above tablets.

Click-throughs from tablets account for around 11% of all clicks at 7pm rising to 14% at 9.30pm, compared to 10% and 12% respectively from mobile.

The vast majority of clicks (80%) still come from desktops but this starts to decline at around 4.30pm as people begin to leave work.

At the same time mobile and tablet clicks increase sharply as people use the devices on their commute and at home.

by David Moth 02 August 2012 09:09am 4 comments

Nine examples of great interactive iPad ads

New research from the IAB shows that when it comes to advertising on tablets, interactivity is key.

A quarter (25%) of respondents said they would be likely to click interactive ads compared to just 11% for static ads. Furthermore, 54% of respondents had a positive overall opinion of them compared to just 27% for static ads.

A majority of respondents (55%) also agreed that tablet ads can do things that other media can’t.

So how can marketers take advantage of this opportunity?

Here we round up nine of the best interactive ads that have appeared on iPad.

by David Moth 01 August 2012 10:40am 1 comment

Are commercial aims behind Google's Olympic SERPS?

If you have searched for information around the Olympics online then it’s likely you will have come across Google’s new interface that contains a huge amount of information about the Games.

It is essentially a giant Olympics website containing thousands of pages that are integrated into the SERPs.

As highlighted by marketing consultant Dan Barker in his blog post, Google delivers so much information that it removes much of the reason for searchers to visit the official London 2012 site and broadcaster sites.

by David Moth 31 July 2012 13:36pm 5 comments

Intelligent email marketing that drives conversions: infographic

Email marketing is an important channel for maintaining a relationship with customers and driving conversions through targeted messages and offers.

We’ve recently blogged seven tips for managing email marketing campaigns, as well as looking at stats which show that consumers open just 20% of email messages.

Then there’s also the pressing issue of mobile email, as while stats show that 27% of emails are opened on mobile devices results from our Email Marketing Census 2012 reveal that a large number of companies do not have any strategy in place for optimising emails for mobile.

This infographic from Monetate looks at the conversion rate for email marketing compared to Twitter and search, as well revealing ways of increasing sales using email.

by David Moth 31 July 2012 11:38am 1 comment

The Guardian and BBC's Olympic apps: which is better?

Using a second screen while watching TV is now the norm for most consumers, whether it be a laptop, smartphone or tablet.

Gone are the days of sitting glued to the screen for an entire episode of EastEnders or tolerating ad breaks, nowadays viewers have other options if the action on-screen is a tad dull.

Our recent report, The Multi-Screen Marketer, shows that 52% of respondents that own a television and computer are likely to be using another device while watching TV. This rises to 60% among smartphone owners.

The Olympics is the perfect opportunity for brands to grab viewers’ attention with second screen apps as people will be hungry for updates and stats from other events while watching the live action on TV.

by David Moth 31 July 2012 10:38am 1 comment

The science of sharing and the impact for Facebook marketers

Twitter and Google+ may be gradually increasing their user numbers, but there’s no doubt that Facebook is still the king of social networks.

As evidence of that fact, Facebook accounts for 52% of the 4bn pieces of content shared everyday through social.

So tapping into all that sharing is an important challenge for marketers and even a partial success could lead to untold riches, or at least a boost in traffic and conversions.

A talk by Beyond’s Nils Mork-Ulnes and Judith Lewis at the recent Facebook Marketing Conference examined the science of sharing and the implications for Facebook marketers.

They identified seven different types of social sharers, ranging from altruists who share because they want to help to careerists who share because it helps them in business.

by David Moth 30 July 2012 12:47pm 3 comments

Seven tips for managing email marketing campaigns

As we’ve pointed out in several posts recently, email marketing is still an extremely important way for brands to engage with their customers.

Furthermore, the proliferation of smartphones and increased popularity mobile email has opened up new opportunities for marketers.

But while creating an effective email campaign can appear to be a complicated challenge there are some basic rules brands can follow to give their marketing messages the best chance of getting into inboxes and actually being read.

Experian Cheetahmail has published a new report that focuses on three key elements: data integrity, relevance and reputation.

Here are seven of the recommendations:

by David Moth 30 July 2012 11:07am 3 comments