It proved to be a fruitful Christmas for John Lewis, with like-for-like sales up 13% in the five weeks to December 29 compared to the same period in 2011.
And the news from its ecommerce store was even more impressive. Online sales grew almost three-times faster at 44.3% and now account for a quarter of all group sales.
In fact it reached more than £800m in annual sales through Johnlewis.com in December.
So how has John Lewis managed to pull off such a massive increase in online sales? Here’s a run down of some of the reasons behind its continued success...
Ecommerce is still a relatively small part of the overall grocery industry, making up just 3.4% of sales.
However it’s growing rapidly, and in October it was estimated that Tesco received almost 10m visits to its site while Asda received around 5m.
With this in mind, QuBit has published a new usability benchmark that compares the onsite performance and user experience of the top five UK online supermarkets: Tesco, Asda, Ocado, Waitrose and Sainsbury’s.
It follows the same format as previous whitepapers that looked at the online gambling and airline industries.
Christmas is traditionally a time when we meet up with our families to share gifts and overindulge on food and drink.
But new data shows it’s also increasingly becoming a time to go online and indulge in some retail therapy.
Stats from Experian Hitwise show that Christmas 2012 was the busiest ever for online retailers in the UK, with consumers making 84m visits to retail websites on Christmas Eve and 107m visits on Christmas Day.
This is an increase of 86% and 71% respectively compared to 2011.
Amazon came out on top in the battle of the retailers, leapfrogging eBay to become the most visited ecommerce site on Christmas Day with more than 12% of all visits.
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include customer loyalty, UK smartphone ownership, online spending over the festive season, mobile commerce, and tablet conversion rates.
For more digital marketing stats, check out our Internet Statistics Compendium.
For the final time in 2012, we've rounded up six of the best infographics we've seen this week.
The topics include email, 2012 stats from YouTube, the growing online social space, New Year's resolutions for ecommerce and the anatomy of a search results page.
Surprise, surprise! Amazon has come top of Foresee’s online customer satisfaction survey for the fifth year in a row.
In fact the e-tailer comes in first and second position in the table thanks to its separate UK and US domains, easily beating John Lewis and Play.com into third and fourth places respectively.
The findings in the ForeSee Online Retail Satisfaction Index: UK Christmas Edition are based on almost 10,000 customer surveys collected during November and December.
Scores are awarded out of 100 with anything over 80 considered as excellent. Amazon.co.uk (86), Amazon.com (84) and John Lewis (80) were the only brands to exceed this threshold.
Our research team has been extremely busy this year writing dozens of reports on digital marketing and ecommerce.
Due to the vast amount of content they produce it's possible that some of them may have escaped your attention, so here's a round up of most of our surveys and reports from 2012 including some of the juiciest stats.
The topics include conversion rate optimization, multichannel shopping, content marketing, digital outsourcing, user testing, email and search.
So, here are the stats...
By my best estimate I think we've probably been sent around 700,000 infographics this year, many of which were of excellent quality.
Obviously there have been a few duds along the way, but the best way for us to share all the decent graphics we are sent is in our regular Friday roundup of the best six we've received that week.
And the logical conclusion to our weekly roundup is a final collection of the best infographics we've seen in 2012.
Just to be clear, there were no strict criteria in the judging process, it's just a subjective roundup of 14 of my favourites from the past 12 months. So here they are...
Email is considered to be the most important channel for driving online sales this Christmas, according to a survey of marketing professionals by eCircle.
More than 40% of respondents said email is ‘very important’ for driving sales, followed by SEO and SEM (both 33%).
In comparison, social media is considered to be the fourth most important channel with 20%.
This tallies with data from the Econsultancy / Adestra Email Marketing Census.
It shows that more than two-thirds of companies (70%) rate email marketing as ‘excellent’ (23%) or ‘good’ (47%) in terms of return on investment. While this represents a slight fall from 2011 (72%), this is still a higher ROI than any other digital marketing channel except search engine optimisation (79%).
Throughout 2012 we’ve seen numerous studies that highlight the massive difference between shopping behaviours on tablet and smartphones.
The usability of each device should make this obvious, yet they were often – and occasionally still are – lumped together in the mobile category when comparing sales and traffic stats to desktop computers.
This is despite the fact that data published by Adobe in May shows that one tablet generates as many website visits as four smartphones.
By the end of Q1 2012 smartphones accounted for 6.1% of site visits compared to 4.3% on tablet.
However, smartphones only maintain a greater share of website visits due to the lower penetration rate of tablets, with 5x more smartphones shipped across North America and Western Europe compared to tablets.