More than 3m UK consumers used their smartphone to scan QR codes in Q2, according to new data from a comScore survey of 15,000 consumers.
This equates to 11.4% of the total smartphone audience and represents a year-on-year growth of 43%.
But the data suggests that other European nations have actually been quicker on the uptake than the UK. For example, 18.6% of German smartphone owners scanned a QR code in Q2, a YoY growth of 128%.
While in Spain 16% of users have used the technology, up a massive 218% from the same period last year.
L’Oreal has launched a new iPhone app with the dual aim of promoting its INOA hair colour range and driving customers into its salons.
INOA Colour Capture uses geolocation and augmented reality (AR) to allow users to grab one of thousands of virtual bubbles that will be released around the UK in September.
Users can either win a hair colouring service from one of the participating salons or a colour care sample pack.
It is L’Oreal’s first foray into mobile as it doesn’t have an e-commerce platform – products are instead sold through partners.
USA Today unveiled new designs for its newspaper, website and mobile apps over the weekend to coincide with its 30th birthday.
According to a statement by Larry Kramer, the company's president and publisher, the idea is to reinvigorate “the value of print media while introducing new digital products.”
The digital platforms have been designed to include bigger images and more graphic-driven stories, as well as live video coverage and instant analysis and commentary.
Both the old version and the revamped version of the website are available online at the moment, so I took a look at the new iteration to see whether this truly is the future of online journalism...
New research shows that MoneySupermarket is outperforming the major high street banks in search visibility for many consumer financial products.
StickyEyes' Online Consumer Finance Intelligence Report shows that the price comparison site achieves the highest visibility in organic search for common financial products such as current accounts and savings, but also in more lucrative categories such as mortgages and loans.
While price comparison sites provide many of the traditional brands with the necessary means to advertise their products online, they also go head-to-head with the very same operators as they compete for premium positions within SERPs.
The report takes an in-depth look at several different banking sectors, but here we highlight the results for mortgages and credit cards.
There is a huge amount of social data out there that brands are trying to tap into, but seeking out the conversations worth listening to is only the first step.
You then have to translate the seemingly endless waves of data into something meaningful that can be integrated into marketing activities.
New research carried out by Econsultancy and Adobe shows that 41% of organisations feel that a lack of tracking capabilities and analytics is preventing them from harnessing social data as effectively as they would like.
Our Quarterly Digital Intelligence Briefing: Managing and Measuring Social looks at social media uses, challenges and needs from companies today. It is based on a survey of 650 marketing professionals.
Knowing whether or not your emails are reaching the consumer’s inbox is one of the most basic measurements of email marketing.
Yet a new survey of 333 senior marketing executives by Return Path shows that 16% of marketers have no way of tracking email deliverability.
In fact only 41% of respondents said they had the information readily available in a dashboard.
The difficulty that marketers have in measuring campaign success is reflected in the fact that 26% of marketers claimed that knowing how to optimise email marketing was the greatest challenge they faced, while 24% said that analysing campaign results was the biggest challenge.
All SEOs have certain tools and tricks that they use to monitor their client's performance and that of their competitors.
At BrightonSEO several of the speakers revealed some of the free tools they have found most valuable, as well as some custom reports created for Google Analytics.
This list is compilation of tools suggested by Auto Trader head of search and online partnerships Berian Reed; Forward3D head of SEO Danielle Fudge; and Koozai digital marketing executive Anna Lewis.
You can find more useful GA dashboards and report relating for social media and email marketing on Lewis's blog...
Anyone with a smartphone knows that search is one of the most popular functions on mobile, yet mobile SEO is still a poor relation compared to desktop.
A quick look at the stats shows that we should be paying more attention to mobile SEO, with data from Marin showing that mobile devices accounted for 13% of search spend in June 2012 yet took a 20% share of clicks.
However creating a mobile site isn’t a simple process and there are several criteria that need to be taken into account to effectively optimise a site for a mobile audience.
SEO consultant Aleyda Solis addressed the topic of mobile search at BrightonSEO last week, listing seven things that marketers need to ask themselves when optimising a site for mobile SEO.
Here’s a run through of Solis’s points...
Almost half (46%) of UK smartphone owners have used their device to research product information before or during a shopping trip, according to a survey of more than 2,000 consumers by Deloitte Digital.
These numbers tally with a survey of European consumers by Tradedoubler which found that 42% of smartphone owners use their device to compare prices in-store, while 13% claim to have switched stores after finding a better offer elsewhere.
As a result, Deloitte estimates that around 6% of in-store retail sales will be influenced by smartphone use, equivalent to £15.2bn of sales per year.
This is almost double the value of direct purchases made through mobile, which Deloitte puts at £8bn in 2012.
The proliferation of mobile devices has opened up a number of new opportunities for marketers to communicate with their customers.
We tend to focus mainly on m-commerce and mobile advertising as that’s where the bulk of the revenue is, but new data from eDigitalResearch shows that mobile is also a great way to conduct market research.
Around 10% of eDigitalResearch’s surveys are currently completed on mobile, a figure that has doubled since July 2011.
With this in mind, it interview 649 UK respondents through mobile devices to find out more about how mobile users are taking part in research studies.
It found that almost three-quarters (72%) of respondents had previously completed a survey on a mobile device and 82% said they were likely to take part in survey from their mobile in future.