David Moth

The Guardian uses AR app Blippar to promote iPad edition

The Guardian ran its first augmented reality (AR) print ad on Saturday featuring an embedded competition and video content to promote its iPad edition.

Readers were able to access the digital content using AR app Blippar.

If using an iPad, the ads also linked the user directly to the App Store so they could download The Guardian iPad edition.

by David Moth 23 April 2012 12:39pm 0 comments

How UK shoppers use discount vouchers: infographic

In just a few years discount vouchers have become a massive online industry, and now even the likes of Google, Amazon and Facebook are determined to get a slice of the daily deals market.

The main players in the space are still LivingSocial and Groupon, although the latter’s woes on the stock market and with advertising authorities could precipitate a swift fall from grace.

by David Moth 23 April 2012 10:08am 2 comments

This week's top six infographics

We see a lot of infographics here at Econsultancy, some of them good, some not so good.

Here’s a round up of a few of the best we’ve seen this week, including stats on airlines and Twitter, the true cost of an iPhone, and how social media breaks the news...

by David Moth 20 April 2012 15:00pm 1 comment

Foursquare to roll out paid search ads for local specials

Foursquare is reportedly planning to launch paid search ads in June, allowing brands to promote check-in deals when users search for local specials.

The new ads will work on the same algorithms that power ‘explore’, Foursquare’s search tool that recommends locations based on a user’s previous check-ins and as well of those of their friends.

AdAge reports that the social network is developing the new ads with marketers that it has worked with before which includes the likes of Pepsi, Whole Foods and Dunkin’ Donuts.

by David Moth 20 April 2012 13:07pm 0 comments

UK job moves: CBS Interactive, JWT London, TMW

Once again we compile the most senior, surprising and influential job moves in the UK.

This time we cover a promotion at Rakuten Linkshare, new roles created at JWT and TMW, and senior hires for CBS Interactive and Profero London.

by David Moth 20 April 2012 11:45am 0 comments

Deloitte applies for '.deloitte' top level domain, but is it worth it?

Deloitte has announced that it submitted an application for the top level domain (TLD) name ‘.deloitte’ to the Internet Corporation for Assigned Names and Numbers (ICANN).

Applications for new TLDs reportedly cost around $185,000, but Deloitte feels that the '.deloitte' domain will give it a more personalised online presence and “enhance the site user experience”.

by David Moth 20 April 2012 10:37am 2 comments

We must get rid of 'digital handcuffs' for the internet, says Neelie Kroes

Taken from Vectorportal's Flickr stream

The world needs to move towards a more open internet and remove the “digital handcuffs” that stifle innovation and democracy, according to EC vice president for the Digital Agenda Neelie Kroes.

During a speech at W3C in Lyon Kroes said that the EU required new legislation to protect a free and open internet while also ensuring that copyright holders were properly recognised and rewarded.

But she also criticised the complicated licensing systems for copyrighted material in Europe, stating that copyright societies were lying when they claimed to be working to protect artists.

by David Moth 19 April 2012 14:42pm 1 comment

UK websites drop an average of 14 cookies per page

UK websites drop an average of 14 cookies per page meaning users encounter anywhere from 112 to 140 trackers during an average session on a website, according to data from TRUSTe.

More than two-thirds of these trackers (68%) belong to third-party companies, making it difficult for websites to comply with the EU E-privacy Directive.

The survey, which looked at 50 top UK websites, found that 96% of sites had available privacy policies but 80% of those did not disclose how long the company retained user data.

by David Moth 18 April 2012 10:51am 1 comment

Mobile marketers are most in-demand staff in digital industry

Mobile marketers are the most in-demand digital staff, according to data from Propel London.

The digital recruitment agency’s ‘Digital Salary Insights’ report shows that mobile job vacancies listed on its site increased from just 10 in 2009 to 150 in 2011, while social vacancies increased from 28 to 100 in the same period.

Average salaries in mobile marketing, product management, media sales, ad ops, client services and app development have all increased, with salaries in most mobile-related roles above the digital industry average.

Propel marketing manager Phil Haslehurst said that mobile was going through a similar growth period to that experienced by the search industry a few years ago.

by David Moth 17 April 2012 14:10pm 0 comments

Clas Ohlson uses Facebook app Wrapp for brand revamp

Social gifting app Wrapp launched in the UK last month after achieving early success among users and retailers in its native Sweden.

The Facebook app allows users to send each other digital gift cards, some of which are provided free of charge by brands as a customer acquisition tool.

Retailer Clas Ohlson was one of the brands that signed-up to tout its wares via the app in Sweden, offering users a range of free and paid-for gift cards.

In total users have sent 108,000 Clas Ohlson gift cards, of which 16,000 have been redeemed.

by David Moth 17 April 2012 12:32pm 1 comment