Earlier this week Facebook announced that it was teaming up with UK gambling firm Gamesys to launch new apps that allow users to wager real money.
Due to the tight restrictions on gambling it could be seen as a controversial venture for Facebook, but social media and gambling are already firmly intertwined.
The UK’s top gambling sites all have a social media presence, with a benchmark report published by QuBit showing that Paddy Power has the best ‘social score’ followed by Betfair.
The report evaluates the UK’s top ten betting sites based on monthly page view statistics from Doubleclick Adplanner. These also include 888, William Hill, Ladbrokes, Bet365, Skybet, Betfred, Stan James and Coral.
Nike managed to outperform official Olympic sponsor Adidas on social media during the Games, generating more tweets and pulling in more new Facebook fans.
However Adidas had the last laugh, as it achieved a much bigger spike in traffic during the two weeks.
Non-sponsor Nike was particularly visible around London during the Olympics with a campaign that celebrated everyday athletes. It bought up hundreds of billboards around the city and on the tube featuring the hashtag ‘#findgreatness’.
Adidas, which spent tens of millions of pounds to be an official sponsor, ran a campaign featuring Team GB athletes and the hashtag ‘#takethestage’.
Almost half of UK consumers (48%) would be quite likely or highly likely to respond to text offers if they were sent to them from a company they had purchased from.
A further 49% claim that they would be quite or highly likely to opt in to join a text offer list.
The findings come from a survey of 1,368 consumers by Text Marketer, which also found that 68% of people would be open to receiving special offers via text message.
In reality these numbers seem quite high as text spam can be a major irritation, and it’s important to bear in mind that statistics that predict future behaviour should be treated with caution.
On the Econsultancy blog we often highlight examples of websites that offer a great user experience as it’s useful to be able to see good design in practice.
When it comes to checkouts, we’ve used ASOS and Quiksilver to demonstrate how the process should be optimised to reduce basket abandonment and increase conversions.
And we also think it’s useful to highlight examples of brands that aren’t getting it right and could do with redesigning their site to improve the user experience.
QVC falls into this category. Its checkout process feels like it hasn’t been updated in several years, and there are several major issues that could be causing lost sales...
More than two-thirds of UK mobile owners (63%) have used m-commerce in some form according to data from inMobi.
Of those yet to use m-commerce, 45% expect to do so within the next 12 months.
Looking at what mobile users have purchased; 47% bought digital goods, 34% purchased physical goods, 26% settled a bill and 21% paid for services.
The data from the UK Mobile Media Consumption Report for Q2 2012 also found that mobile advertising is just as influential as desktop advertising when it comes to impacting purchase decisions.
Almost half (48%) of respondents claimed that mobile and PC advertising had influenced a purchase decision compared to 55% from mainstream TV advertising.
The amount of pre-roll video advertising inventory available for real-time bidding grew by 14% per month in Q2, topping 29.9m streams per day in July according to data from TubeMogul.
As a result of the increase in ad space CPMs declined to £4.97 in Q2 from £6.47 in Q1.
The growth of the RTB video market is a trend identified in our new Real-Time Bidding Buyer’s Guide. In the US alone, RTB will account for around 15% of online video spend in 2012 and is forecast to account for 22% in 2013.
The increase in spending is partly attributed to the fact that the capabilities around audience buying and creative optimisation are a natural fit for video advertising.
Creating a Facebook page is a no-brainer for most brands, but working out rules for how you plan to respond to consumer complaints and comments through social media is altogether more difficult.
Data from Fishburn Hedges shows that 36% of consumers have engaged with brands through social media and 40% of people believe that social improves customer service.
So brands clearly need to have a strategy in place for using social as a customer service tool.
We’ve previously looked at whether Twitter is creating a VIP customer service channel and blogged eight things to consider before you start using social for customer service.
The benefits of real-time bidding (RTB) are obvious – it allows advertisers to set the price they are willing to pay to target specific users.
However it still only accounted for around 10% of overall UK display advertising in 2011, suggesting that marketers still need to be convinced of the benefits of switching their budgets to RTB.
The most frequent criticisms are that it is too complicated, results in inflated prices and is really just a way for publishers to sell off unwanted ad space.
However data included in our new Real-Time Bidding Buyer's Guide shows that digital marketers using RTB find it to be the most efficient way of reaching consumers across multiple channels via a single campaign.
The iPhone accounted for 61% of smartphone visits to e-commerce sites in Q2 compared to 37% from Android devices, according to new data from Monetate.
This represents a massive shift since Q4 2011 when iPhones made up 52% of traffic versus 46% from Android.
The launch of the iPhone 4S in October may have had an impact, while new Android devices such as the Samsung Galaxy S3 appear to have had little impact on traffic numbers.
However there’s a different story when comparing tablet traffic. While the iPad still dominates the market the Kindle Fire and other Android devices have managed to take 10% of market share away from Apple in less than a year.
We all know that the size of your Facebook fan base isn’t as important as what you do with it.
But that doesn’t mean that it’s not interesting to look at which brands have managed to rack up the most fans and followers.
The latest update of eDigitalResearch’s Social Media Benchmark assesses how more than 100 of the UK’s top retail organisations by revenue are using Facebook, Twitter and Google+ and how successful they have been.
Here's a summary of some of the results...