A quarter of UK small businesses (24%) use Facebook to market their organisations, but more than a third of them (37%) say they don’t think it has helped their business in any way.
The survey of 1,000 small business decision makers by Constant Contact also found that just 21% of respondents believe they are doing a good job using Facebook to market their business.
However 22% of businesses that use Facebook said that they found new customers through the social network, while 12% credited it with generating repeat sales. Furthermore, one third (31%) say they have seen value in spreading the word about special offers or new products.
Constant Contact’s figures are slightly lower than those included in a survey by Basekit in May. It found that 36% of UK businesses now use Facebook to attract new customers.
We see a lot of infographics here at Econsultancy, some of them good, some not so good.
Here’s a round up of a few of the best we’ve seen this week, including the evolution of the mobile phone, Digg's fall from grace, Facebook advertising for e-commerce and cloud computing.
Once again I've rounded up some of the most interesting digital marketing stats we've seen this week.
Stats include smartphone shopping in the EU5, e-commerce delivery expectations, ad clicks on the mobile web, interactice iPad apps and three different sets of Facebook stats.
For more digital marketing stats, check out our Internet Statistics Compendium.
Convenience is still the main reason people shop online according, to a new survey by Trimble.
More than a third (36%) of shoppers cited convenience as the key benefit of e-commerce, but crowded high streets and shopping centres (20%) and busy lifestyles (15%) are also driving UK shoppers to abandon the high street.
Just over a fifth of shoppers said they would do most of their shopping online if they could and consumers also indicated that the average delivery charge of £2.99 was worth paying if it meant paying less for a product and avoiding petrol costs.
The report suggests that UK shoppers are currently spending £3.5bn per year on delivery charges, or £136 per household, however this seems quite high considering the number of retailers that offer free delivery.
Android shopping apps provide greater user satisfaction than iPad apps, and almost half of mobile users have clicked an ad on a mobile site.
These are two of the more surprising findings from Adobe’s Mobile Consumer Survey 2012, which surveyed more than 1,200 US mobile users in March.
It found that Android devices lead the way in overall popularity at 51% followed by iPhones at 38%.
The numbers for Android devices are skewed even higher for the young age group at 58%, showing that marketers must ensure that their sites are equally optimised for apps and web browsers via Android devices as they are for iOS devices.
Here are a few more findings from the Adobe report.
McDonald’s announced this week that its smartphone app has clocked up more than 1m downloads in less than a year.
More than one in ten users return to the app more each month, with peak times unsurprisingly coinciding with lunch and dinner.
The app, which was designed by Grapple, doesn’t allow you to place an order, but does provide a store locator function, full menu and nutritional information.
So how has it clocked up so many downloads? I checked out the Android version of the app to find out...
Ad clicks from tablet computers peak in the evening, adding further weight to the theory that people tend to use them while relaxing at home.
Research from PPC agency Periscopix shows that between 7.30pm and 9pm more people click on tablet ads than on mobile ads, while for the rest of the day mobile clicks track slightly above tablets.
Click-throughs from tablets account for around 11% of all clicks at 7pm rising to 14% at 9.30pm, compared to 10% and 12% respectively from mobile.
The vast majority of clicks (80%) still come from desktops but this starts to decline at around 4.30pm as people begin to leave work.
At the same time mobile and tablet clicks increase sharply as people use the devices on their commute and at home.
New research from the IAB shows that when it comes to advertising on tablets, interactivity is key.
A quarter (25%) of respondents said they would be likely to click interactive ads compared to just 11% for static ads. Furthermore, 54% of respondents had a positive overall opinion of them compared to just 27% for static ads.
A majority of respondents (55%) also agreed that tablet ads can do things that other media can’t.
So how can marketers take advantage of this opportunity?
Here we round up nine of the best interactive ads that have appeared on iPad.
If you have searched for information around the Olympics online then it’s likely you will have come across Google’s new interface that contains a huge amount of information about the Games.
It is essentially a giant Olympics website containing thousands of pages that are integrated into the SERPs.
As highlighted by marketing consultant Dan Barker in his blog post, Google delivers so much information that it removes much of the reason for searchers to visit the official London 2012 site and broadcaster sites.
Email marketing is an important channel for maintaining a relationship with customers and driving conversions through targeted messages and offers.
We’ve recently blogged seven tips for managing email marketing campaigns, as well as looking at stats which show that consumers open just 20% of email messages.
Then there’s also the pressing issue of mobile email, as while stats show that 27% of emails are opened on mobile devices results from our Email Marketing Census 2012 reveal that a large number of companies do not have any strategy in place for optimising emails for mobile.
This infographic from Monetate looks at the conversion rate for email marketing compared to Twitter and search, as well revealing ways of increasing sales using email.