The online travel sector is highly competitive, and as a result its use of digital marketing has become highly sophisticated.
Consumers tend to do a lot of research into deals and destinations before making a booking, so an effective SEO strategy is vital for travel sites.
Epiphany has published a report that looks into the visibility of travel sites across Google’s paid and organic search results.
Boohoo and ASOS stand out as the top performers in a report into search rankings among fashion retailers.
Search marketing agency Stickyeyes looked at how 20 online retailers ranked for a set of item specific and generic search terms.
Generic women’s clothing and fashion terms are highly competitive and are driven by a small number of variants.
For the purposes of this study, the analysis was based on the top ten terms, which include women’s clothing, women’s clothes, and ladies clothing. The results to not include informational sites, such as Wikipedia.
Increasing conversions on smartphones is notoriously difficult, with consumers often reverting to desktop or tablets to make a purchase.
This is highlighted by new data from Affiliate Window, which suggests that both traffic and sales through its network have increased in the past six months but conversions are down.
AW’s new white paper, M-Commerce: The Complete Picture, reveals the latest statistics from its affiliate network, as well as more general data on mobile commerce.
Here we look at some of the sales, traffic and conversion stats from AW's own network.
Samsung Smart TV owners have an average of nine apps installed on their device, according to a new report by Rovi.
The survey of 500 Smart TV owners also found that video content delivery apps such as BBC iPlayer, BBC News and LoveFilm are the most frequently used apps.
But alongside content apps, Rovi’s survey found there is a desire for more utility apps such as banking, betting and shopping services.
Earlier this year Procter & Gamble (P&G) announced that it was re-evaluating its $10bn ad budget to focus more on digital.
As part of its new strategy it has launched a Beauty Recommended app that is essentially a condensed version of its existing online magazine.
The app, which was developed by Grapple, offers beauty tips and trends, recommendations from make up artists and competitions. It also includes three tours of central London.
P&G calls Beauty Recommended its "breakthrough beauty app", but is it any good?
I've rounded up some of the most interesting digital marketing stats I've seen this week.
Stats include the mobile user experience, young people on Facebook, Sony's Pinterest strategy and Android's domination of Europe...
Once again we compile the most senior, surprising and influential job moves in the UK.
This time we cover new hires for eBay, Dare, Nando’s, Grey London and Manning Gottlieb OMD.
Here's a round up of some of the best infographics we've seen this week.
We have infographics on how people share entertainment, big data, the workings of a Google search and, in honour of the NBA Finals, a look at which teams are performing best on social media.
More than 40% of internet users refuse to accept cookies if asked to opt in when visiting a website, according to new data from QuBit.
Since the new EU e-Privacy Directive came into force a few weeks ago, notification appears to be the most common method of complying with the law.
As the name suggests, Econsultancy’s Future of Digital Marketing conference is about looking ahead to emerging trends and technologies.
In a talk about changes to interactive experiences, Foolproof founding partner Tom Wood looked at four technologies that are becoming more common in marketing campaigns, and whether they are likely to be around in the long term.