David Moth
Luxury hotel chain Four Seasons has unveiled a new website that cost an eye-watering $18m to develop.
The result of the investment is a slick, bright website, with a new booking process, social media integration and personal profile technology that allows users to set preferences and create a more targeted online experience.
It is also optimised for mobile, which provides access to a scaled-down site that includes videos, images, room rates and booking.
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by David Moth
13 January 2012 12:09pm
36 comments
A new deal between Visa and Spanish bank La Caixa will see contactless payments rolled out across Barcelona.
One million NFC-enabled cards will be issued, 500 ATMs upgraded and 15,00 new point-of-sale terminals installed around the city.
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by David Moth
13 January 2012 10:09am
1 comment
Apple and Amazon’s mobile sites produce the highest level of customer satisfaction in the US, according to a new report from ForeSee.
During November and December ForeSee surveyed users of the top 40 US retailer sites by sales volume, and was able to collect statistically-reliable data for 16 of them.
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by David Moth
12 January 2012 14:05pm
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Tesco has reported ‘disappointing’ Christmas sales figures, despite a boost in online trading.
Excluding VAT and petrol, sales in the six weeks to January 7 2012 were down 2.3% year-on-year.
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by David Moth
12 January 2012 11:22am
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Cadbury has used its social media profiles to launch a new chocolate bar, the Dairy Milk Bubbly.
The chocolate brand announced the new product exclusively on Google+, but the initial release was followed quickly by mentions on Facebook and Twitter.
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by David Moth
12 January 2012 10:31am
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Google maintained its dominance of the search market in December, hoovering up 91.7% of all searches in the UK.
Statistics from Experian Hitwise also reveal that YouTube also had a bumper month, accounting for 25% of visits to social networking sites.
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by David Moth
11 January 2012 17:24pm
1 comment
With Juniper predicting that mobile in-game purchasing will hit $4.8bn by 2016, this is a market that brands can’t afford to ignore.
But can companies take a share of the virtual currency revenue, or are they restricted to using it as an opportunity to promote their brand through sponsorship and ads?
The opportunity is muddied further by the dilemma of whether to charge per download or follow the freemium model and rely on in-game purchasing for monetisation.
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by David Moth
12 January 2012 16:13pm
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Fabergé, famous for its jewelled eggs, is gearing up for a Big Egg Hunt promotion in London, due to start on Shrove Tuesday 2012.
For 40 days and 40 nights there will be 200 Fabergé eggs, decorated by leading artists, designers and jewellers, hidden around central London.
By collecting a map or downloading an app, people can take part in the hunt - which aims to raise £1m for charity.
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by David Moth
11 January 2012 15:42pm
1 comment
Facebook has started placing ads within its news feed, meaning they now show up next to social updates from your friends.
The ads can only feature in a user’s news feed if they or a friend have already ‘liked’ the brand.
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by David Moth
11 January 2012 10:46am
4 comments
Google has added a new function called 'Search, plus Your World' that gives prominence to content from Google+ within search results.
To be precise, there are actually three new features – People and Pages, Personal Results and Profiles in Search.
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by David Moth
10 January 2012 16:14pm
20 comments
