Dorian Sweet
Last year was a transitional year for most of the industry and now the traction of these changes are likely to take hold on the cold hard surface of consumer engagement.
Not to foreshadow any impending doom, but many of us are likely to see elemental change happen faster in this coming year than ever. And though it appears I waited until after the year turned, I blame my iPhone alarm clock and its 2011 bug.
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by Dorian Sweet
04 January 2011 12:54pm
19 comments
New technologies have a profound impact on our behavior. Is our next generation gap, or is it a humanity reset?
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by Dorian Sweet
05 October 2010 12:28pm
7 comments
Creative Mad Men - and women - have resisted the tsunami of data-driven interactive products in the marketplace. The creation of an idea has become a lot more complicated. It's time for everyone to wake up.
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by Dorian Sweet
21 September 2010 14:00pm
3 comments
Brands are working harder than ever to decide what course to take to engage with their audiences' world and sell more. Many say brands need to evolve, but more signs are showing that a complete rebirth is a better bet.
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by Dorian Sweet
12 February 2010 13:58pm
9 comments
