Erin Everhart is the Web and social media marketing director for 352 Media Group, a digital marketing and web design company. Professionally trained as journalist, she specializes in search engine optimization, social media marketing, content marketing and online branding. She is also a guest blogger for a number of nationally recognized blogs, including Mashable and Search Engine Land.
The marriage of web writing and user experience
Web writing, while basically an extension of its offline counterpart, will always be driven by visits, which will always be driven by SEO.
And as SEO becomes more about a user’s overall experience on a website than the number of keywords in the content, it’s clear that a well-ranked website can’t survive without a happy mix of the two.
