Google pushing content network with new Ad Planner tutorial
Google is giving tutorials on how best to use the DoubleClick Ad Planner in a move to increase AdWords advertisers use of the content network.
The launch of Google's latest video tutorial may seem to be a push for increased spending on the content network, but additional help with targeting the right audience through this tool could prove valuable to both parties.
Do upcoming films indicate shift in perception of the web?
In the next few weeks, a couple of reality-based movies about the internet: "Middle Men" and "The Social Network," will come to a theater near you.
These movies and the interest already being shown in them reflect a better understanding of the web and the enormous shift in how we engage with it.
