Geno Prussakov

Graduate of the University of Cambridge, author of "Affiliate Program Management: An Hour a Day" (2011), "A Practical Guide to Affiliate Marketing" (2007), and "Online Shopping Through Consumers' Eyes" (2008), Geno is the founder and chair of Affiliate Management Days conference, as well as founder and CEO of AM Navigator.

You may also follow him on Twitter.

Performance marketing in the UK: three 2013 observations

UK affiliate marketing has gone a long way since its inception. It has become more mainstream, and altogether more complex.

And regardless of all the challenges, it now offers (both advertisers and publishers) more opportunities than ever.

by Geno Prussakov 30 April 2013 09:08am 0 comments

Q&A: Matthew Wood on affiliate marketing challenges & opportunities

Matthew Wood

In May of 2013 Affiliate Management Days is coming to Europe. The inaugural conference in London is going to be opened by the already-legendary Matthew Wood.

By way of preview, I have sat down with Matthew to ask him a few questions about the current state and future of affiliate marketing.

Matthew has over 15 years of experience in affiliate marketing. He is the founder of a4u and a4uexpo, and an acknowledged thought leader and speaker within the sector.

by Geno Prussakov 12 April 2013 11:11am 4 comments

Q&A: Carolyn Kmet on affiliate management challenges & opportunities

How does one make the most of their affiliate marketing program? On what areas of affiliate management should one focus to optimize the ROI of an existing affiliate program? These and many other questions are answered by today's guest.

Today's Q&A is with Carolyn Tang Kmet, former Director of Affiliate Marketing for Groupon, currently VP of Performance Marketing at All Inclusive Marketing Inc and holds Affiliate Summit's Affiliate Manager of the Year 2010 Pinnacle Award. Carolyn is also an adjunct lecturer at the Loyola University of Chicago, where she teaches both undergraduate and MBA level e-marketing courses

by Geno Prussakov 03 October 2012 15:09pm 2 comments

Q&A: Tony Nelan of Google Affiliate Network on opportunities

Both affiliate marketing (in general), and affiliate program management (in particular) have intricacies. And the further we go, the more fascinating these become. With the proper approach (read: due attention), new doors and opportunities open all around the place.

My today's Q&A guest is Tony Nelan, Head of Account Management at Google Affiliate Network. Having affiliate marketing experience both in the United States and in the United Kingdom, Tony is now leading Google's global affiliate account management team.

by Geno Prussakov 26 September 2012 18:01pm 0 comments

Q&A: Todd Crawford of Impact Radius on state of affiliate marketing

As affiliate marketing matures, newer threats and challenges also evolve. However, the opportunities are still bountiful, and with the right approach a merchant can still succeed marketing their brand and business through a well-built affiliate program.

Today's guest is Todd Crawford, a recognizable affiliate marketing veteran, co-founder of Impact Radius, and former VP of sales and business development at Digital River's oneNetworkDirect.

In 1998 Todd also contributed to the founding team at Commission Junction, where he later served as Vice President for more than seven years.

by Geno Prussakov 28 September 2012 16:11pm 3 comments

Q&A: Wesley Brandi of iPensatori on affiliate marketing fraud

I love writing about affiliate fraud. The more we study (and understand) it, the better-informed we become about it, and often -- the better-equipped we get. Earlier this year I discussed the subject with Ben Edelman of Harvard Business School.

Today we pick up that conversation with another key detective in the affiliate marketing industry, Wesley Brandi, a PhD in Computer Science. Wesley has spent half a decade fighting fraudsters on the front line of Microsoft's online services, and is the founder of iPensatori which specializes in identifying and mitigating threats to businesses in the online world, and through affiliate programs, in particular.

by Geno Prussakov 21 September 2012 17:55pm 0 comments

Q&A: Robert Glazer of Acceleration Partners on affiliate management

Over the past decade affiliate marketing has evolved into a complex ecosystem of intertwining online marketing channels. The success of an affiliate program is now more than ever dependent on a thorough understanding of all constituents indivually, as well as how they all interact with each other and with the merchants own marketing effots.

Today's Q&A post is based on a conversation with Robert Glazer, an award-winning affiliate manager, Founder and Managing Director at Acceleration Partners, a digital marketing agency.

by Geno Prussakov 18 September 2012 18:07pm 1 comment

Q&A: David Szetela on paid search marketing & affiliate management

Affiliate marketing exists on the crossroads of a number of online marketing channels. Paid search is one of the channels that many affiliate managers end up having trouble reconciling affiliate marketing with. Can the two co-exist in harmony, and if so, how do you achieve it?

Today I am excited to bring you a Q&A with David Szetela, an online advertising expert, author, speaker and consultant, former CMO for Bionic Click and former Owner and CEO of Clix Marketing, a pay-per-click (PPC) advertising agency.

by Geno Prussakov 14 September 2012 17:25pm 0 comments

Q&A: Kevin Edwards of Affiliate Window on affiliate management

As the affiliate marketing industry is facing new challenges, affiliate management is becoming a progressively intricate endeavor. However, opportunities to market your business successfully through affiliate programs are now more plentiful than ever.

Today I am thrilled to bring you a Q&A with Kevin Edwards, former Chair for the IAB's Affiliate Marketing Council, and currently Strategy Director at Britain's largest affiliate network, Affiliate Window.

by Geno Prussakov 30 August 2012 17:19pm 0 comments