Graduate of the University of Cambridge, author of "Affiliate Program Management: An Hour a Day" (2011), "A Practical Guide to Affiliate Marketing" (2007), and "Online Shopping Through Consumers' Eyes" (2008), Geno is the founder and chair of Affiliate Management Days conference, as well as founder and CEO of AM Navigator.
You may also follow him on Twitter.
Q&A: Ben Edelman of Harvard on adware & affiliate commission fraud
It has been a while since the topic of adware and conjugated affiliate commission fraud has been brought up on digital marketing blogs. It may appear that the problem is gone. However, this is by no means so.
Today I am thrilled to bring you a Q&A with Ben Edelman, a Harvard Business School-based expert on affiliate commission fraud.
Nine ways to prevent affiliate fraud
Online fraud is a reality. The only way to fully avoid it is to not be doing any business online. To be effective, you must learn how to prevent, detect and fight fraud. This entails understanding the types of fraud that exist and developing strategies to use in your fight. Today, a look at fraud in affiliate marketing.
Top five criteria affiliates analyze in affiliate programs
Whether you're an affiliate (aka publisher) or a merchant (aka advertiser), understanding how other affiliates prioritize various factors related to affiliate programs is important. In this post I'll share findings of a poll I ran for three months on my blog.
Split commissions in affiliate marketing
MoreNiche Ltd., a UK affiliate network, just launched a split commissions feature that enables merchants to remunerate not only the last referring affiliate, but also the first, or any other affiliates involved in the presale process. The idea was called "revolutionary."
Affiliate marketing without a website?
You can indeed make money through affiliate marketing without a website. Methods that do not require a website are email marketing, paid search, and even offline marketing (print, radio, TV, etc). However, there's something every paid search marketer must know prior to launching a PPC affiliate marketing campaign without a website.
Communication with affiliates: methods and frequency
Webster's Dictionary defines communication as "a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior." Unfortunately, in the context of affiliate program management both the process and the system are frequently impaired.
Want affiliate motivation to drop? Drop commission rate.
It is no secret we're still in a recession, and many businesses are facing truly hard times. Some are viewing the technique of cutting affiliate commissions as a way out. Bad idea. It neither speaks of their respect towards affiliate partners, nor motivates affiliates to perform better.
StyleFeeder, Time Warner, and future of affiliate marketing
In mid-December 2009 the ShareASale affiliate network announced the winners of its 2009 Performance Awards.
The "Exceptional Affiliate" prize went to a promising affiliate
marketing company operating out of Cambridge, Massachusetts:
StyleFeeder. A month later, the site was bought by Time Inc., the largest magazine publisher in the U.S.
Acceptable affiliate program application response time
Did you know that one-sixth of the affiliates that apply into your affiliate program will not promote you unless you review their application quickly enough. But how quick is quick enough?
How do you define "active affiliate"?
The definition differs not only only from one affiliate program to another, but also from one affiliate network to another.
