Graham Charlton is Editor of the Econsultancy blog, covering e-commerce, SEO, and more. He also contributes to our Best Practice Guides and other reports. You can contact him at graham.charlton@econsultancy.com.
10 interesting digital stats we've seen this week
I've rounded up some of the most interesting digital marketing stats I've seen this week.
Topics covered include the use of tablets and other devices while watching TV, search marketing budgets, mobile payments and Google+.
The BBC unveils its EU cookie law solution
The ICO's one year amnesty on enforcement of the EU e-Privacy Directive ends tomorrow, and a few more sites have been rolling out their compliance solutions.
BBC.co.uk launched its cookie info banner yesterday, while Channel 4, The Guardian and the Telegraph have today.
The four approaches are all very different...
The EU cookie law conundrum in numbers [Infographic]
With the deadline for compliance with the EU e-Privacy Directive just two days away, we've rounded up some of the key stats in an infographic.
This embeddable infographic looks at marketers' and consumers' views of the EU cookie law, and our five-step plan for compliance.
This is a topic we've covered in detail, so I've also rounded up some of our recent articles and other resources on the EU cookie law.
What effect has Google+ had on search campaigns?
Since the full launch of Google+ last September, there has understandably been much speculation as to the impact it will have on search rankings.
Many SEOs have predicted that search engines will use social signals more and more, and the introduction of Google+ made that even more likely.
So what effect has Google's social network had on the job of the search marketer?
We asked more than 500 agency and client-side respondents for our UK Search Engine Marketing Benchmark Report 2012, produced in association with NetBooster ...
The Mirror's response to EU cookie law compliance
With just a few days left before the ICO begins to enforce the EU e-Privacy Directive, we are starting to see a few sites unveiling their approaches to compliance.
Two such sites are FT.com and Mirror Online, which are both using pop-ups to alert visitors to the sites' use of cookies.
As well as taking a look at the two news sites' responses to the EU directive, I've been asking Malcolm Coles, Product Director, digital at Trinity Mirror Group, about the Mirror's approach.
What do consumers think of social media marketing on mobile?
Stats show the massive growth in the use of smartphones to access social media, but how will consumers react to social media marketing on their mobiles?
Some of the stats in this DMA infographic suggest there is some resitance to this. For example, 44% regard marketing on mobile social media as invasive, while 52% believe that ads should only be seen by fans or followers of brands.
How can marketers react to multi-screen trends?
With increasing smartphone penetration, the growing use of tablets, as well as laptops and PCs, it's more than likely that people are viewing TV while using another device, or with one close at hand.
For our Multi-Screen Marketer report (free to Econsultancy members), produced in association with the IAB, we looked at the trends in this area, and the important lessons for marketers.
I'll look at some of the stats from the report, as well as examples of publishers and brands that are beginning to adapt to this trend.
Start Me Up! A profile of ProofHQ
ProofHQ aims to help marketing teams collaborate on content by digitising drafted design work, print ads, web pages, etc.
I've been asking CEO Mat Atkinson to explain more about the company, its business model, and future plans.
This week's top six infographics
Here's a round up of some of the best infographics we've seen this week.
Topics include cookies, Facebook and LinkedIn for B2B marketing, social sharing buttons, and mobile.
If you can't quite read the text, click on the images to see a larger version..
Ten interesting digital stats we've seen this week
I've rounded up some of the most interesting digital marketing stats I've seen this week.
Stats include multi-screen usage, mobile email, online returns, buying patterns of tablet users, social media customer service and Twitter's mobile user numbers.
