Graham Charlton
Graham Charlton is Editor of the Econsultancy blog, covering e-commerce, SEO, and more. He also contributes to our Best Practice Guides and other reports. You can contact him at graham.charlton@econsultancy.com.
Read more
Google has expanded its empire into the in-game ad market, with the acquisition of Adscape for $23m (£11.8m).
Adscape's technology allows advertisers to place ads within games, as well as giving marketers the ability to measure ad performance.
Read more...
by Graham Charlton
16 February 2007 11:19am
1 comment
BT has struck a deal with Universal Music Group for the group's music videos to be made available on BT Vision's on demand service.
This follows recent content deals with companies like Sony BMG and Warner Brothers, which have helped BT to build up a catalogue of music, film and TV programming for its new TV service.
Read more...
by Graham Charlton
15 February 2007 15:23pm
0 comments
Steve Rubel at Micro Persuasion has an interesting article where he speculates what will replace the page view metric, which he believes will be dead by 2010.
Page view or page impression figures are easy to manipulate and don’t give a true measure of a site’s popularity. For instance, merely splitting content over several pages can falsely inflate a site’s figures.
Read more...
by Graham Charlton
15 February 2007 13:15pm
5 comments
Pheedo, an RSS ad network, has announced the launch of its FeedPowered ad platform, which enables marketers to use text and video RSS content within ad widgets.
FeedPowered ads are on-site advertisements which can present updated text, video or audio from any RSS feed.
Read more...
by Graham Charlton
14 February 2007 12:19pm
0 comments
Online gambling firm 888 Holdings Plc has posted a 7% rise in profits for 2006, despite the loss of business which resulted from the recent US ban on online gambling.
888 Holdings lost just over half its sales and was forced to cut 25% of its workforce after shutting down its US operations when Congress banned internet gambling.
Read more...
by Graham Charlton
14 February 2007 12:17pm
0 comments
Banks are planning to issue their customers with handheld credit card readers under a new pilot scheme to combat online fraud.
The project is being pioneered by APACS, the UK payments association, to give customers greater protection when shopping on the internet or the phone.
Read more...
by Graham Charlton
14 February 2007 10:38am
2 comments
ValueClick Europe is entering into partnership with mobile software provider Picsel to produce a mobile version of Pricerunner's website.
Customers can download the application free from pricerunner.co.uk, and will see a full colour mini version of the site with full functionality.
Read more...
by Graham Charlton
13 February 2007 18:19pm
0 comments
Virgin chairman Richard Branson yesterday announced plans for an iTunes style service for downloading PC games, to be introduced later this year.
The service, which will be called A World of My Own (AWOMO), is a joint project between Virgin Games and Game Domain International.
Read more...
by Graham Charlton
13 February 2007 12:13pm
0 comments
Vodafone is to partner with Google to provide a version of Google Maps for users of its mobile phones.
Vodafone said it will, in conjunction with Google Maps, provide easy-to-use maps and local listings, as well as local search and navigation capabilities.
Read more...
by Graham Charlton
13 February 2007 13:09pm
1 comment
WordTracker has launched a UK version of its keyword search tool, allowing marketers access to UK-specific research in order to adjust their keywords to the market.
Wordtracker's UK specific keyword search has been incorporated into the company's subscription service, which is priced at between £4.20 for a day's access to £140 for a year, and is used by many search marketing professionals.
Read more...
by Graham Charlton
13 February 2007 16:22pm
5 comments
