In the upcoming months as we prepare for JUMP in New York in November, we will be interviewing some of our speakers to highlight a little bit about them, what they are working on and a few thoughts on the topic they will be focusing on at JUMP.
First up in our interview series is Jim Lefevere, Roche's Director of Global Digital Marketing. He heads up the digital strategy, marketing and operations for one of Roche's business areas.
Today, Social Media Week has announced its partnership with Skillshare to launch The School of Emerging Media & Technology in the US this fall with plans for international expansion in 2013.
This school aims to be the first accredited school on Skillshare that provides year round training in social media.
For a lot of businesses, the social space still has limited budgets and little experimentation, but some are starting to make headway.
To highlight this movement, each week we’ll be showcasing of two companies who are part of The Dachis Group’s Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space.
Today we’ll be looking at two brands – a video game provider and a retailer – as analyzed by the Dachis Group team. We'll also take a glimpse at the top twenty brands on the Social Business Index to see how the biggest brands in social are faring.
Each week with Digital Dose, we will be talking to top marketers their top tips for their peers.
Today, we highlight a tip from Chris Tolles, CEO of Topix, who details how you should focus on content that interests your customer rather than pushing sales.
Chris Brogan has probably done it all in his 12 years in the digital space of online networks and social communities.
Now a best selling author, his latest book Google+ for Business tries to help businesses understand how Google+ offers tangible opportunities that aren't available anywhere else.
I had a chance to meet Chris in person a couple weeks ago at Blogworld. Normally I'd cut down my interview and weed out the additional exchanges, but because I enjoyed the interview so much I left the whole conversation in.
Most marketers seem interested in diving into the minds of the millennials. This especially applies as Generation Y move to become a central part of the workforce (yes, this means they'll have more money).
MBA@UNC, the online mba program at the University of North Carolina, launched a new infographic today on the whos, hows and whys of managing Generation Y. This was made in partnership with the Young Entrepreneur Council as part of their #FixYoungAmerica campaign.
In just over three months, Econsultancy will be heading to Vegas for the 2012 Direct Marketing Association (DMA) global event for real-time marketers.
Not only will we be covering the wide range of panels and speakers there, but our North American EVP, Craig Hanna, will be leading the panel "What do users want from mobile commerce sites."
Much has changed during the rise of online bidding, social media and video that it has made the old ad serving companies irrelevant.
Michael Rubenstein, president of AppNexus, has been working for the past three years on developing better technology in the ad serving space.
AppNexus has grown very quickly into a global company and is trying to establish a new standard for advertising technology.
Each week, we will be talking to marketers across the globe about what top tips they think will help other marketers excel in their day to day practise.
Today, we hear from Carolyn Carden from Hewlett Packard on why you should always focus on the customer first.
Americans need instant gratification more than ever if you look at their online habits.
Google found that slowing search results by just 4/10ths of a second would reduce the number of searches by eight million a day and one in four people abandon a web page that takes more than four seconds to load.
This need for speed is not only affecting how we consume the web or buy online, but it's reaching into what we eat, how we date and even how long we can stand being in line.