Once again we've put together the most senior and influential job moves in the US.
This time we cover a major move in News Corp, a loss of a verteran from Forbes Media and a big promotion at Edelman.
Social TV is going to change the way we interact with everything. If you don’t think it’s coming, you're going to be in for a bumpy ride.
Contrary to popular opinion, NBC's Senior VP of Digital Jesse Redniss stated "GoogleTV is not social TV." He put YouTube in the same category as in his opinion they are mostly ways to highlight videos and consume content.
So what is social TV?
Nokia's Craig Hepburn is a Glaswegian force of nature. Upon meeting him you can understand why he's leading the charge to integrate social media into everything Nokia does.
Recently, Hepburn launched Agora, Nokia's version of Dell's social media dashboard.
But how did he get there in the first place? What steps did he have to take to get social media at the core of Nokia's working practise?
We are in a time of convergence. Traditionally, influence was in the hands of the media. Now anyone with access to a cell phone can be engaged and influence a community. As our online identities now focus on our real name, personal brand isn't merely a celebrity worry anymore.
How this influence is measured is changing and Klout and Kred (amongst others) are all vying to be the barometer that we use to measure it. But which one is going to top the other or is there room for them all?
As most of us are aware, we are in a huge age of change. The technology genie is now out of the bottle and it is changing the way the next generation is interacting and shaping our world.
Don Tapscott, author of Macrowikinomics, opened Social Media Week in New York with his thoughts on emerging trends. The biggest takeaway? We need a new set of institutions that fit a digital age. The future as Tapscott sees it, is not to be predicted. It’s to be achieved.
As you head out to enjoy the weekend, here's a few of the links we've tweeted, discussed, and passed around.
We like to make sure you have enough reading for the weekend so enjoy.
Content marketing is on the rise and relevant and timely content needs to be an integral part of your marketing strategy.
90% of marketers are already doing this but not all have realised the extent of content marketing or how to harness it to its full potential.
Following our UK moves, here's the most senior, surprising and influential job moves in the US.
This week we've seen two major loses to Microsoft, Google's first employee joining a startup and staff moves from Apple to Google that were unheard of in Steve Jobs' time.
At the end of 2011, we launched Digital Vision, a new grant program to allow aspiring thought leaders to conduct new research in the areas of advertising and marketing.
Today we announce the five award winners selected from the scores of applications we received. These winning ideas will receive grants of up to $10,000 USD in addition to research support and publicity from us.
XYDO launched its new curated content email platform this week after testing its service on a range of companies from professional basketball teams to FX brokers.
Last month, it sent out over 12 million emails tailored from a pool of content based on what three million people have been sharing on social networks that day. Marketers continue to discuss how to keep a personal touch in marketing automation. Though XYDO send out automated emails, they have seen a five percent increase in open rates across the board.
We spoke to Eric Roach, CEO and co-founder XYDO, to find out more about their approach and success so far.