Article after article has claimed “email is dead." Not only does email marketing have stanch supporters, saying that it doesn’t work simply isn’t true. For some, it works better than anything else.
Econsultancy's Email in Action survey, conducted with the Email Experience Council of the DMA, highlights the challenges, opportunities and changes in email marketing in the US.
Facebook has announced it's partnership with US Today to create the Super Bowl Ad Meter app.
Facebook users can rate Super Bowl ads as they watch the game and then share and discuss the commercials with their friends. This will take what US Today have been doing since 1989 with a select panel of viewers and move it into social networks.
But this type of ad tracking in social media isn't a new one. It's been going on over on Twitter since 2009 with Brandbowl.
Google, PayPal, Facebook, Yahoo and Microsoft, alongside 10 other leading email, security and financial providers, have formed the technical working group, DMARC, in order to reduce email phishing and spam.
The DMARC, Domain-based Message Authentication, Reporting and Conformance, will create internet standards to improve email senders' authentication practices.
As this week's news is dominated with the news of another founder splitting ways with his company, we're reporting moves in the US by RIM, Virgin America, Nokia, Comcast and Zynga amongst others.
Did you hear of any big moves that will affect our industry that we didn't catch? Let us know.
Since businesses discovered the revenue potential of fans and followers, they have been clamouring to acquire them. But what gives greater value? Those you acquire through good social media strategy and engaging content, or those you buy.
Another fan buying enterprise, Bird Bird Fans, has recently launched its service of buying high volumes of fans to boost the Facebook pages of small and medium sized businesses (SMBs) new to the market.
Last week Gnip, the leading provider of social media data for enterprise applications, announced its partnership with Automattic to bring comments and blogs on the WordPress platform into its already powerful data stream.
For four years, Gnip has been the company behind the elusive social data stream businesses are hungry for. Though you may not be familiar with the name, Gnip provide data to eight of the nine largest social media monitoring firms such as Radian6.
We had a chance to talk to President and COO, Chris Moody, about how Gnip it is changing the way we look at data.
President Barack Obama will be the first president to use Google Plus Hangouts
to chat with voters in a 45 minute open forum after his State of the
Union address tomorrow.
During the session, Obama will answer questions submitted to YouTube,
echoing his YouTube town halls of the past, as well as chat live with a
select group of questioners.
Business audience marketing agency, Bizo, are encouraging marketers
to capitalize on where audiences spend most of their time online instead
of expecting potential customers to come to them.
By adding targeted display marketing into the mix, marketers can increase brand recall by 6% and boost form conversion rates by 30%.
Welcome to our new weekly round up brought to you by the US Econsultancy team.
These are some of the stories and links we’ve tweeted, posted, and passed around the office. What were you sharing this week?
Occasionally, you'll see a post on a significant move by company
founders and CEOs but for the most part these pages will show you how to
make marketing (and the internet) better.
Today marks the first of a weekly digest of the most senior and
significant job moves from the past week in the US. After our UK contingency
launched their moves digest last week, we thought it was important that
we did the same. We all know that a change in who runs a company could
affect how we all do our business so we should cover it.
Every Friday morning, starting from today, come to us for the latest
in who's flying in to shake things up and who's shuffled off to parts