Today MTV, in partnership with Get Schooled and the College Board,
launched "My College Dollars," a new Facebook app that matches US
students with financial aid opportunities. Once you sign up, you are
targeted with scholarships based on information collected by
Facebook such as your age, gender and state.
For the next 6 weeks, students can also take part in the "My College
Dollars Sweepstakes." If they connect to the app and save a scholarship
deadline to their calendar, or, as it usually is with socially driven
contests, share the app with a friend, they can enter to win. Prizes include tickets to the "2012 MTV Music Awards" or gift cards
to cover school supplies. They suggest books and fees, though
knowing college students, some of it will go on beer.
So why is this app so important?
Yahoo's co-founder, Jerry Yang, has resigned from the company he cultivated for 17 years to pursue new opportunities. This announcement comes only two weeks after the appointment of Scott Thompson as Yahoo's new CEO.
In a statement to the board, Yang wrote, "My time at Yahoo, from its founding to the present, has encompassed some of the most exciting and rewarding experiences of my life. However, the time has come for me to pursue other interests outside of Yahoo."
Wieden + Kennedy NY has launched Nike Jordan's newest shoe, the CP3.V, with a
180 degree interactive video.
The video puts you into the middle of a fast
break, the most chaotic situation in basketball, and allows you control what goes on around you.
Quick Controls Chaos, created for the Nike Jordan brand, allows you to choose which angle you view the game by sliding your mouse
across the screen. To capitalise on the chaos, you can click on any unusual action on the court to watch it played back in full.
CBS Outdoor, one of the largest out-of-home media companies in North
America, has launched a redesigned, mobile-friendly site in Canada to
advertise how to advertise with them.
The new site includes an interactive web mapping program alongside its
mobile capabilities to help companies find out more about local teams
and what advertising opportunities are already in their area.
Fashion accessories marketplace, Boticca, is one of the first
retailers to add Pinterest to its social sharing tools. It has added
the "Pin It" button to its website in addition to Twitter, Facebook and
Google + to allow its users to easily share their products online.
Judging by first appearance, Pinterest is mainly dominated
by clothes, accessories, food and home wear. This seems a good
fit for any visually product-led company, especially one which focuses
on design like Boticca.
Audi has created a new Foursquare badge with the support of the US Ski Team, which it has sponsored since 2007.
Fans of the luxury car that follow Audi on Foursquare and check-in to ski resorts this winter will unlock the exclusive 'Audi Winter Ride' badge, which gives them 20% off all items in the Audi collection.