One Web is a foundational website development principle for tackling today’s diverse, multi-screen world.
You may or may not have heard of it yet, but One Web will soon be acknowledged as the only way to build modern and future-proof ecommerce websites.
There are now plenty of stats and surveys which show the growing importance of mobile marketing.
For example, recent stats from Knotice showed that 27% of emails are opened on mobile devices, while mobile commerce has grown steadily over the last two or three years.
So what is best practice for mobile marketing? Here are seven tips to maximise your mobile campaigns...
Social networking via mobile devices is growing each
day. How well does your social strategy incorporate mobile?
Do you access Facebook or Twitter from your mobile phone? If not, you’re the exception.
New studies show the number of people using their mobile phones to connect on social networks like Facebook, Twitter, and LinkedIn is growing rapidly and becoming the dominant way to access social networks.
How well do you understand the needs of mobile searchers, and are your campaigns capitalising on the growth of mobile?
Mobile email is big, and getting bigger. By 2015, more US internet users will access the web
through mobile devices than through PCs.
The mobile email numbers are even more indicative of a seismic shift in
web behavior. comScore
found that while web-based email declined significantly throughout 2010, mobile
email surged 36% from the prior year.
As consumers are increasingly browsing, shopping, and
interacting with brands on the go, mobile commerce presents a powerful