Jake Hird

Jake is Econsultancy Australia's Director of Research and Education and comes from a background of online commerical research, development and account management, including a considerable amount of time spent with a leading digital agency and top UK digital group.

He takes a keen interest in emerging digital trends and technology and welcomes any new industry insights or thoughts.

What we've been reading this week: APAC edition

Finally, it’s the end of the week. But what have we been reading and sharing around the office?

Here’s a quick round up of the content that grabbed our attention. Pop back later to see what our UK and US offices have being checking out as well.

by Jake Hird 21 September 2012 02:34am 0 comments

What we've been reading this week: APAC edition

Finally, it’s the end of the week. But what have we been reading and sharing around the office?

Here’s a quick round up of the content that grabbed our attention. Pop back later to see what our UK and US offices have being checking out as well.

by Jake Hird 14 September 2012 03:30am 0 comments

Research: Social media discounts attract Australian consumers to brands

The noise around social media in Australia appears to be increasingly amplified by marketers and clearly continues to be a hot topic.

There are also snippets of data emerging that explore this large and complex digital arena, but one of the questions that seems to be asked is why consumers choose to engage or associate themselves with brands in the social space.

So, in association with Toluna, Econsultancy surveyed more than a thousand Australian consumers, in an effort to explore what attracts users to a specific brand or company on social media platforms.

by Jake Hird 12 September 2012 05:30am 1 comment

What we've been reading this week: APAC edition

Finally, it’s the end of the week. But what have we been reading and sharing around the office?

Here’s a quick round up of the content that grabbed our attention. Pop back later to see what our UK and US offices have being checking out as well.

by Jake Hird 07 September 2012 03:00am 0 comments

What we've been reading this week: APAC edition

Finally, it’s the end of the week. But what have we been reading and sharing around the office?

Here’s a quick round up of the content that grabbed our attention. Pop back later to see what our UK and US offices have being checking out as well.

by Jake Hird 31 August 2012 04:30am 0 comments

What we've been reading this week: APAC edition

Finally, it’s the end of the week. But what have we been reading and sharing around the office?

Here’s a quick round up of the content that grabbed our attention. Pop back later to see what our UK and US offices have being checking out as well.

by Jake Hird 24 August 2012 03:00am 0 comments

Analysis of Australian e-commerce statistics [Infographic]

E-commerce in Australia is a complex, fragmented landscape and one that’s a hot topic in the marketplace - constantly being at the forefront of discussions within the digital industry and wider public sphere.

Recently, competitions.com.au created a catchy infographic that considers the current e-commerce environment in the region.

by Jake Hird 21 August 2012 03:00am 6 comments

What we've been reading this week: APAC edition

Finally, it’s the end of the week. But what have we been reading and sharing around the office?

Here’s a quick round up of the content that grabbed our attention. Pop back later to see what our UK and US offices have being checking out as well.

by Jake Hird 17 August 2012 04:49am 0 comments

What we've been reading this week: APAC edition

Finally, it’s the end of the week. But what have we been reading and sharing around the office?

Here’s a quick round up of the content that grabbed our attention. Pop back later to see what our UK and US offices have being checking out as well.

by Jake Hird 22 June 2012 02:00am 0 comments

What we've been reading this week: APAC edition

Finally, it’s the end of the week. But what have we been reading and sharing around the office? Here’s a quick round up of the content that grabbed our attention.

Pop back later to see what our UK and US offices have being checking out as well.

by Jake Hird 08 June 2012 03:00am 0 comments