Jake Hird

Jake is Econsultancy Australia's Director of Research and Education and comes from a background of online commerical research, development and account management, including a considerable amount of time spent with a leading digital agency and top UK digital group.

He takes a keen interest in emerging digital trends and technology and welcomes any new industry insights or thoughts.

What we've been reading this week: APAC edition

It’s finally the end of the week. But what have we been recently reading and sharing around the office? Here’s a quick round up of the content that grabbed our attention.

Check back later to see what other stuff our UK and US teams have being reading, too.

by Jake Hird 23 March 2012 03:15am 0 comments

Q&A: Tourism Australia's Nick Baker on content creation and curation

Econsultancy recently launched its State of Digital Marketing in Australia report, which found that online marketing is rapidly becoming a priority for companies, although many are struggling with elements within this.

However, a number of organisations in the country have a well-established legacy of digital operations, arguably the most recognisable and prominent being Tourism Australia, the official Government agency which is responsible for both the international and domestic promotion of Australia as a travel destination.

Here, their executive general manager of consumer marketing, Nick Baker, explains the secrets of their success to date, as well as their plans for the future…

by Jake Hird 26 March 2012 00:30am 1 comment

Q&A: Frank Rose on digital storytelling and media immersion

Frank Rose is the author of The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories and a contributing editor to Wired.

Last week, he gave one of the keynotes at Ad:tech Sydney, based upon digital storytelling and why marketers need to surrender the idea that brands control their messaging. I was able to catch up with him afterwards, where he generously expanded his thoughts on this complex topic.

by Jake Hird 19 March 2012 02:00am 1 comment

What we've been reading this week: APAC edition

It’s finally the end of the week. But what have we been recently reading and sharing around the office? Here’s a quick round up of the content that grabbed our attention.

Check back later to see what other stuff our UK and US teams have being reading too.

by Jake Hird 16 March 2012 01:05am 0 comments

Q&A: Bettina Sherick of 20th Century Fox on digital transformation and strategy

Econsultancy has been discussing the ongoing transformation of organisations for a while now, as digital increasingly permeates their operations, capabilities and structures.

Ahead of ad:tech Melbourne, where Econsultancy is one of the media partners, I managed to catch up with one of the keynote speakers, Bettina Sherick, to discuss these changes, along with their challenges, benefits and the general direction digital is heading.

by Jake Hird 13 March 2012 00:30am 0 comments

What we've been reading this week: APAC edition

It’s finally the end of the week. But what have we been recently reading and sharing around the office? Here’s a quick round up of the content that grabbed our attention.

Check back later to see what other stuff our UK and US teams have being reading too.

by Jake Hird 02 March 2012 01:15am 0 comments

What we've been reading this week: APAC edition

Finally, it’s Friday. But what have we been reading and sharing around the office this week? Here’s a quick round up of the content that grabbed our attention.

Check back later to see what our UK and US offices have been taken by as well.

by Jake Hird 24 February 2012 01:30am 0 comments

What are the digital marketing opportunities Down Under?

The shifting digital economy is something I've written about in depth previously, with the main focus of my thoughts being the BRIC countries and other parts of Asia.

Recently, though, I'm seeing growing evidence pointing towards the fact that Australia should probably be given an equal amount of due care and attention as these other countries in the coming few years, by marketers both inside and outside the country.

by Jake Hird 31 January 2012 01:01am 1 comment

Australian digital marketing: 25 more killer statistics

The decision has been made to extend the deadline for anyone wanting to take part in the State of Digital in Australia benchmark survey by Econsultancy and Marketing Magazine.

If you’re a digital professional in the region, the closing date to participate and claim a free report copy of the findings (worth $400) is now December 14.

But, until the document is published, I thought I’d tide everyone over with some more juicy digital marketing statistics, following on from another stats-based post a couple of weeks ago.

Again, for reference, the data is extracts from Econsultancy's Australia and New Zealand: Internet Statistics Compendium.

by Jake Hird 06 December 2011 01:01am 4 comments

Research: online banking is winning at customer experience

As part of the Econsultancy / Foviance Multichannel Customer Experience Report, some 1,000 consumers were surveyed about their experiences when dealing with the banking industry.

Overall, it appears that when engaging with banking services, consumers have a far better experience using personal computers than any other touchpoint.

by Jake Hird 25 November 2011 14:48pm 1 comment