Jeff Molander

Jeff Molander (@jeffreymolander / www.jeffmolander.com) is the authority on making social media sell for business owners and marketing executives. He's a corporate trainer, professional speaker, author and accomplished entrepreneur having co-founded the Google Affiliate Network in 1999.

His book, Off the Hook Marketing: How to Make Social Media Sell for You, (www.makesocialsell.com) is first to offer a clear path to make things like friends, followers and blogs produce leads, sales and subscribers.

Jeff is adjunct marketing faculty at Loyola University’s school of business. He speaks to private audiences like Petrobras (Brazil’s energy company), Basics Office Supplies (Canada) and public audiences across the globe.

Convincing the boss to invest in social media

So, you've decided to 'get social' with customers on the web, but how can you build strong reasoning to support the decision? How can you get the boss on your team and actively investing in social media at your side?

by Jeff Molander 15 June 2009 14:21pm 1 comment

How Drs. Foster Smith uses video to drive ecommerce success

As part of the social web movement, marketers are increasingly becoming publishers. There are few who are pouring as much into multimedia (i.e. video) web publishing as Wisconsin USA-based Drs. Fosters Smith.

This seasoned, catalog-based direct marketer is investing in their own staff, production facilities and syndicating widely, on the Web with www.peteducation.com, and on national cable television.

I sat down with their online chief, Gordon MaGee to understand how the company cost-justifies and measures its continued investment in online video.

by Jeff Molander 07 May 2009 09:51am 1 comment

Affiliate managers speak out, need tools!

A majority of affiliate managers need to feel more recognized, and given more power, by their bosses.

Eighty percent of you say bosses need a better understanding of (appreciation for) performance-based web marketing's raw power! And 90% need better tools to do their job...

by Jeff Molander 23 July 2008 11:00am 0 comments

Turnabout: What do affiliate managers want?

When was the last time you heard anyone ask what online affiliate MANAGERS (not affiliates) want?

There's so much focus on answering the question, 'What do affiliates really want and need?' that we've seemingly forgotten the marketers themselves.

by Jeff Molander 14 July 2008 09:03am 2 comments

Should marketers use multiple affiliate networks?

Should marketers use multiple affiliate networks? If so what are the pros, cons and pitfalls to avoid?

I sat down with the very experienced, Carolyn Tang to find out how marketers should go about making that critical decision. She didn't hesitate to give it to me straight!

by Jeff Molander 11 July 2008 09:00am 1 comment

America's most innovative company - digitizing experience

What's the secret sauce of Threadless.com - one of the US' most innovative small companies? Inc. Magazine says it best: The Customer Is the Company.

by Jeff Molander 11 June 2008 08:30am 3 comments

Acquisition 2.0: affiliates & search are not enough

As customers spend less time in all the usual web locales, new marketing practices are needed to capture their attention.

What are they and how can you create them? Here's how you can start.

by Jeff Molander 23 May 2008 09:00am 3 comments

Acquisition 2.0: Driving revenue with social, experiential marketing

Selling on the web is quickly becoming lessabout marketers’ supply meeting up with customers’ demand, and more about customers themselves actively bringing their demand toward supply.

In fact, they're creating supply in many cases. And successful marketers are creating experiences for customers -- not merely selling to them.

by Jeff Molander 14 May 2008 09:00am 0 comments